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The Association of Publishing Agencies has announced that Martin MacConnol, CEO of Wardour Publishing & Design, will take over as chairman from Sean King.MacConnol is expected to be in the role until this time next year and will be responsible for developing the APA’s new business consultancy, APA Ask, as well as its latest research… Continue reading APA Appoints New Chairman

The IPA launched its second TouchPoints hub survey today, following on from the success of its initial version released in 2006 (see IPA Launches Long Awaited TouchPoints Survey) and also announced that COI has signed on as a subscriber.COI is the first non-media agency or media owner to subscribe to TouchPoints2. Mark Cross, COI’s communication… Continue reading COI Adds Weight To TouchPoints2

The Advertising Standards Authority will not be investigating the Heinz Deli Mayo ad which saw two men briefly kissing.The ASA had received a number of complaints about the ad, with some saying it was innapropriate for children or that it led to conversations about same-sex relationships between parents and children.A report on MediaGuardian quotes an… Continue reading ASA Will Not Investigate Heinz Ad

TNS has rejected a third bid from WPP Group valuing the market research company at almost £1.1 billion.TNS, which has already agreed a nil-premium merger with GfK (see TNS And GfK Agree MergerTNS And GfK Agree MergerTNS And GfK Agree MergerTNS And GfK Agree MergerTNS And GfK Agree MergerTNS And GfK Agree Merger www.wpp.com

Freeview is to re-brand its Freeview Playback digital TV recorders (DTRs) as Freeview+.The Freeview+ name will roll out across retail and packaging over the coming months, marking the start of Freeview’s increased marketing efforts to drive awareness and sales of its DTR equipment.Freeview+ boxes will offer a variety of integrated digital recording features including series… Continue reading Freeview Playback Rebranded As Freeview+

The Internet Advertising Bureau (IAB) Search Council has brought together Google, Microsoft and Yahoo! to collaborate on help and guidance aimed at increasing transparency around search engines’ sales practices and policies.The Search Help Centre has been created in response to industry feedback on previous initiatives, and features regularly updated information and solutions to search marketing… Continue reading IAB Launches Search Help Centre For Advertisers

Bauer Consumer Media has appointed Mic Wright to the newly created post of front section editor at Q magazine.Wright will be responsible for editing and evolving the new front section of the magazine.He previously held the position of news editor at Stuff magazine and has also worked for Pensions World as well as freelance for… Continue reading Wright Appointed Q Magazine Front Editor

TNS has rejected a third bid from WPP Group valuing the market research company at almost £1.1 billion. The bid was made yesterday, the same day that the Takeover Panel gave the company a July 9 deadline to make a firm offer for TNS. TNS, which has already agreed a nil-premium merger with GfK, said… Continue reading TNS Rejects Fourth WPP Bid

Primetime and scheduled TV are losing their impact as consumers create their own entertainment lineups, according to a report from eMarketer. Digital video recorders (DVRs) and video-on-demand (VOD) allow viewers to create their own schedule while at the same time, the slowing economy drives advertisers to demand the greatest return on their advertising investments. VOD… Continue reading Scheduled TV Losing Impact

US anti-trust regulators have begun an investigation into the search advertising partnership between Yahoo! and Google. The investigation will look at whether the $800 million (£403 million) a year deal restricts competition in the market. A report in the Washington Post said that Justice Department investigators behind the anti-trust probe will take evidence from Google,… Continue reading US Regulators Investigate Yahoo!/Google Deal