MTV UK is collaborating with Sky to produce a limited-edition branded Sky multiroom set-top box.It marks the first time Sky has collaborated with a broadcaster to produce an exclusive bespoke design for a multiroom box, which enables users to have a full Sky service in additional rooms to the one where the main service is… Continue reading MTV And Sky Produce Branded Multiroom Set-Top Box
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The European Commission has approved Google’s £1.55 billion takeover of online advertising network DoubleClick.Following an investigation which began last November, the commission found that the merger would be unlikely to have harmful effects on consumers.Third parties such as Microsoft had complained that the merger, which has already been approved in the US by the Federal… Continue reading Google Gets EU Approval For DoubleClick Takeover
Global net TV advertising revenues will reach US$123 billion in 2008, up 5.8% on 2007, according to a new report from Informa Telecoms & Media. From this 2008 total, net pay TV advertising will bring in US$18 billion, a figure which has doubled over the last five years. Pay TV will represent 15% of total… Continue reading Net TV Ad Revenues Forecast To Rise
Alan Oliver, head of business development at Virgin Radio, looks at the current state of commercial radio in the UK in light of recent mixed news, and puts forward the case for why the medium is important for both consumers and advertisers…“Blink and you’ll miss it.” For me, that’s the line that currently sums up… Continue reading The Rise Of Radio
Regional media business Archant has announced a 3.4% increase in operating profits to £30.5 million for the full year 2007. In a preliminary statement to shareholders, chairman Richard Jewson identified strengthening advertising revenues, continued progress in the magazines business, and tight cost control as contributors to increase in operating profits, despite the sale of its… Continue reading Archant Announces 3.4% Operating Profits Increase
ITV has signed a deal with Bebo which will give Bebo’s 40 million worldwide users access to premium ITV content.ITV will have a member profile on Bebo, and the ITV profile will host different media channels, each promoting individual programmes.Bebo users will be given the opportunity to become ‘fans’ of programmes, meaning they will be… Continue reading ITV Signs Video Deal With Bebo
A consortium of four private equity groups is preparing a bid for Virgin Media worth between $6 billion and $7 billion, according to a weekend report. A report in the Observer said that a private document titled ‘Project Coaxial’ shows that Blackstone, Cinven, KKR and Providence are prepared to approach Virgin Media. The consortium is… Continue reading Private Equity Consortium Prepares Virgin Media Bid
A new study claims that advertising via TV and newspapers is the second most effective form of advertising behind emails at encouraging consumers to go online.The study, carried out by Response One, sampled 1,000 UK adults during January and February.It found that customer e-mails are 52% more likely than average to inspire a web visit… Continue reading Emails Most Effective At Getting Consumers Online
In February, a forecast from eMarketer predicted that 42.8 million Britons will go online in 2012, accounting for about 70% of the population. The UK Internet Users and Usage report said that although the UK is a mature broadband market, penetration is still increasing steadily, with survey data suggesting that 90% of at-home users will… Continue reading INSIGHTanalysis: Media Healthcheck – February 2008
The BBC iPlayer has now launched on the iPhone and iPod touch, with the BBC’s head of digital media technologies saying that the Corporation is working on making the iPlayer available more browser-enabled devices over the coming months.Anthony Rose said: “We started with iPhone because it is the device most optimised for high quality video… Continue reading iPlayer Launches On iPhone
