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Bella, the H Bauer owned women’s weekly magazine, is to extend its celebrity coverage in a bid to boost declining circulation.The move is in order to boost the title’s appeal to its target demographic of women in their mid-30s.At the most recent ABCs, Bella recorded a significant real term decline, of nearly 30% or a… Continue reading Bella Ups Celebrity Content To Boost Sales

Nine out of ten adults are aware of digital television switchover, according to new research from Digital UK and Ofcom.The Digital UK/Ofcom Tracker Survey at December 2007 indicates national awareness of switchover has reached 89%, up from 66% at the beginning of Digital UK’s public information campaign in May 2006.The figure rises to 96% in… Continue reading Nine Out Of 10 Adults Aware Of Digital Switchover

Magazines should not just duplicate their content online, but rather use the medium as an opportunity to engage differently with users, according to one of the panellists at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’.Duncan Edwards, chief executive of The National Magazine Company, said: “Our perspective is not to put our content… Continue reading Magazine Websites Should Not Just Duplicate Print Content

Digital only magazines have the potential to be hugely successful, but it is imperative that publishers get the distribution models right for their audiences. This was one of the themes at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’, with e-zines such as Dennis Publishing’s Monkey and the National Magazine Company’s Jellyfish, which… Continue reading Digital Magazines Could Be Hugely Successful

Magazines should not just duplicate their content online, but rather use the medium as an opportunity to engage differently with users, according to one of the panellists at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’. Duncan Edwards, chief executive of The National Magazine Company, said: “Our perspective is not to put our… Continue reading Magazine Websites Should Not Just Duplicate Print Content

ITV’s 2007 results show that the broadcaster’s revenues from premium rate services were down by £58 million, following the phone-in scandals that rocked television. In its full year statement released today, ITV said that its total revenues in 2007 were £2.08 billion, a year on year fall of 5%. The broadcaster’s profits were £188 million,… Continue reading ITV Reveals Premium Rate Revenues Fall

Five’s revenues reached €499 billion (£383 million) in 2007, a year on year rise of 7.1%. Five parent company RTL said that the channel’s earnings before interest, tax and amortisation were £10 million (£7.69 million). Five group’s share of the net advertising market increased from 8.8% in 2006 to 9.3% in 2007, fuelled by sales… Continue reading Five Revenues Reach €383m

Johnston Press saw a 6.3% fall in profits in 2007, with print advertising falling 2.1% year on year to £401.5 million. The regional newspaper publisher said that while it expects strong digital growth in 2008, a “general lack of confidence” in the advertising markets will be a major influence in 2008. Motoring ads saw the… Continue reading Johnston Press Profits Fall

A new forecast from ABI Research predicts that worldwide subscribers to IPTV services will grow to more than 90 million by the end of 2013, up from 13.5 million in 2007. Cesar Bachelet, senior analyst at ABI, said: “The IPTV market as a whole is poised for strong growth, but clearly it will be stronger… Continue reading Worldwide IPTV Subscribers To Reach 90m

OOH agency Kinetic has launched a new business division specifically targeting local and regional advertisers.The company says Zone was developed to deliver local insight and a more personal approach, while still utilising Kinetic’s scale and buying power to offer value and experience to local, regional and direct clients.Kinetic’s UK regional director, Richard Blackburn, has been… Continue reading Kinetic Launches New Division For Local And Regional Advertisers