More Uk articles

The latest forecast from ZenithOptimedia predicts that UK newspaper advertising spend is forecast to grow next year by 1.1%, the first increase since 2004. In its worldwide forecast, Zenith is predicting a 2.7% increase in newspaper advertising spend (see Global Ad Market To Grow In 2008). Magazine adspend is forecast to increase 0.1% next year,… Continue reading UK Newspaper Adspend Forecast To Grow

The number of markets offering the mobile broadcast TV is set to triple in the next two years, to 18 by the end of 2008, according to a new report from Screen Digest. Screen Digest believes that broadcast will become the most prevalent method to deliver TV to mobiles, with the more niche approach offered… Continue reading Mobile Broadcast TV Set To Grow

BT Vision has announced the trial launch of a new service giving customers free film rental in return for watching targeted advertisements through its BT Vision Download Store.BT Vision Download Store is an online video store available to all of the UK’s 14 million broadband customers, regardless of which internet service provider they use. It… Continue reading BT Vision Launches Targeted Ad Trial

Several obstacles stand in the way of mobile television services becoming highly successful. However, argues Tim Barber from Continental Research, some of these hurdles can be overcome, giving greater user experience and leading to a growth in take-up.The ability to watch selected TV services via mobile phone has been around for over two years, and… Continue reading Barriers Block Mobile TV Take-Up

Thinkbox, the UK marketing body for commercial TV, and the Internet Advertising Bureau (IAB) have today announced they are joining forces to undertake a new research project examining the effectiveness of using TV and online together in advertising campaigns.Both the IAB and Thinkbox are encouraging UK agencies to submit campaigns to take part in the… Continue reading Thinkbox And IAB In Joint Research Project

IPC Ignite is launching an NME radio station next year in a major strategic partnership with multimedia music company DX Media.The new station will be available from mid-2008 on various national digital broadcast platforms, and to users of NME.COM.It will broadcast from new DX Media studios at the NME HQ, the Blue Fin Building, Southwark.NME… Continue reading NME To Launch Radio Station

IPC Southbank has appointed Alicen Stenner, group digital marketing director and publisher at Hearst Digital’s handbag.com, as its digital director.Stenner, who takes up her new role in mid-February, was brand director of handbag.com for seven years and before that was marketing manager for BBC Radio.Jackie Newcombe, managing director of IPC Southbank, said: “Southbank has delivered… Continue reading IPC Southbank Appoints Digital Director

The private equity firm Apax is understood to be favourite to buy Emap’s business-to-business publishing business as bidding moves to the second round. Guardian Media Group is involved with the Apax bid, with the second round also seeing bids from private equity houses Cinven and Candover, joint owners of German publishing group Springer. According to… Continue reading Apax Now Emap Favourite

The UK online retail sector attracted 29 million unique visitors in October 2007, which amounts to 89% of the country’s total online user base in that month, according to the latest figures from comScore. The most popular online property was eBay, which attracted 22.2 million unique visitors or 68% of the UK’s total internet audience.… Continue reading UK Online Retail Sector Attracts 29 Million Unique Users In October

A new forecast from GroupM predicts that advertising spending in US measured media will show an almost 4% year on year increase in 2008. Worldwide spending is expected to rise 7% to $479 billion in 2008 following an anticipated 6% increase in 2007. US advertising spending, meanwhile, is expected to show a 3.7% increase to… Continue reading Worldwide Adspend Expected To Rise 7% to $479 billion In 2008