More Uk articles

Five’s digital channel, Fiver, is to air the two fly-on-the-wall series Living Lohan, starring celebrity mum Dina Lohan and daughter Ali Lohan, and Denise Richards: It’s Complicated.Living Lohan is a reality series from E! Entertainment Television starring celebrity mum and manager Dina Lohan and her youngest daughter, up-and-coming teen star Ali Lohan.In Denise Richards: It’s… Continue reading Fiver Gets Two New Reality Shows

Lee Bartlett is to replace Dawn Airey as ITV’s managing director of global content.Bartlett will be responsible for overseeing ITV plc’s UK and international production and distribution businesses, including ITV productions.Bartlett joined ITV Global Content as chief operating officer for the division at the start of April this year and has been acting as interim… Continue reading Bartlett To Replace Airey At ITV

Speaking at yesterday’s MediaTel Group Media Playground event, Guy Phillipson, CEO of the Internet Advertising Bureau, said that in five years 35% of all media could be on the IP platform. In a brief but wide ranging interview with BBC media correspondent Torin Douglas, Phillipson also spoke about the direct response benefits of online, particularly… Continue reading The Media Playground Interview: Guy Phillipson

Niche networks could be the way forward for social networking sites, according to some of the panelists speaking at yesterday’s MediaTel Group Media Playground event. Bruce Daisley, digital sales director at Bauer Advertising, said niche networks “which can often be like minded strangers rather than friends in real life” could be a big growth area… Continue reading Niche Networks Could Be Future Of Social Networking

Tim Farthing, commercial director at Dennis Communications, examines how brands and companies should go about choosing which media channel to use to communicate with their customers.I can’t think of a brand or company that doesn’t want to communicate directly with their customer. In fact, I am still being sent catalogues from a small cricket equipment… Continue reading Customer Communications – Choosing The Right Medium

Jamie Theakston has signed a three-year extension to his current deal presenting the Heart 106.2 breakfast show, which will see him remain in place until the start of 2011.Heart’s owner, Global Radio, has also signed a similar deal with Nick Ferrari, presenter on London speech station LBC 97.3.Theakston and co-host Harriet Scott saw the weekly… Continue reading Theakston Gets Three More Years At Heart 106.2

Italian football fans might not have enjoyed watching, but over 5 million adult viewers tuned in to see the Euro 2008 match between Holland and Italy last night.The 3-0 win recorded by the Dutch was seen by an average of 5.2 million, with viewing peaking at 6.7 million for the last fifteen minutes of the… Continue reading Over 5m See Dutch Hammer Italians

Britons, on average, are spending just 4% more time online a month than they did a year ago, according to new research from Nielsen Online.The biggest increases in online time were for consumer generated media (47%), search (13%) and entertainment (8%) sites, with the biggest decreases coming for communication (-10%), and content sites (-3%). How… Continue reading Britons Spending 4% More Time Online Per Month

Google has integrated Google Analytics with its Google TV Ads programme to allow marketers to track the impact their TV ads are having on site traffic.Users can upload their TV ad as a video file to their AdWords account and then start a campaign by choosing TV stations to air the ad on. Advertisers can… Continue reading Google Analytics Integrates TV Ads Programme

UK advertising expenditure reached £19.4 billion in 2007, up 4.2% year-on year, according to figures published today in the Advertising Association’s Advertising Statistics Yearbook 2008.This figure compares to annual growth of only 0.7% in 2006. UK Advertising Expenditure at current prices, 2007 Total Advertising Expenditure (£ Millions) Press     7,716 Television     4,671… Continue reading UK Adspend Grew 4.2% In 2007