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CBS Outdoor has extended its digital escalator panel coverage to two more tube stations as part of a £72 million investment in its London Underground advertising sites.Waterloo became the 12th station to feature DEPs this week (see New LCD Ad Screens Rolled Out On London Underground) with advertisers including BBC iPlayer, Air New Zealand, Match.com… Continue reading CBS Outdoor Extends Underground Digital Panels

BSkyB has confirmed it will launch a legal challenge against the competition regulator’s ruling ordering it to sell the majority of its 17.9% stake in ITV. Sky, which will lose hundreds of millions of pounds selling down the stake to below 7.5%, said it would lodge its application with the Competition Commission tribunal (CCT) today.… Continue reading Sky Confirms Legal Challenge To ITV Stake Ruling

Britain’s National Newspaper websites have seen a sharp rise in usage in January, according to the latest data released by ABCe. The figures not only see the nationals regain users after the traditional December slump but actually put most ahead of where they were in November, in terms of both unique users* and page impressions.Guardian… Continue reading National Newspaper Websites Recover From December Slump

BSkyB has confirmed it will launch a legal challenge against the competition regulator’s ruling ordering it to sell the majority of its 17.9% stake in ITV.Sky, which will lose hundreds of millions of pounds selling down the stake to below 7.5%, said it would lodge its application with the Competition Commission tribunal (CCT) today.The satellite… Continue reading Sky Confirms Legal Challenge To ITV Share Ruling

Almost £140 million was spent by consumers on TV competitions and voting in 2007, but the broadcasting industry could struggle to build on this source of revenue following the phone-in voting rows, according to research.TV voting and competitions were worth 13% of the £1.1 billion market in premium-rate phone services last year, behind directory enquiries… Continue reading Broadcast Industry Could Struggle After Phone-In Scandals

Worldwide spending on mobile search advertising is to climb from $83 million (£42.3 million) in 2007 to $3.8 billion (£1.94 billion) by 2012, according to a recent forecast from eMarketer. The report suggests that the US will continue to lead the market, with mobile search adspend reaching $1.48 billion (£754.6 million) by 2012. The Asia-Pacific… Continue reading Mobile Search Adspend to Reach Almost £2bn Worldwide

Owen Van Natta, Facebook’s chief revenue officer, will be leaving the company next month after a short tenure.Van Natta was instrumental in initiating two major deals with Microsoft, setting up an exclusive three-year advertising agreement and negotiating the software giant’s $240 million (£124 million) investment in the firm back in October.Van Natta told the Wall… Continue reading Senior Facebook Exec To Leave

The Brit Awards managed to entice more than 5.3 million adult viewers on average last night, giving ITV1 a 23.4% viewing share between 8pm and 10pm.The coverage, hosted by the self-obsessed Osborne clan, included performances from a warbling Amy Winehouse and a fresh-from-divorce court Macca, with some embarrassing drunken interludes from the “stars” and presenters.Meanwhile,… Continue reading Brits Prove A Winner For ITV1

Joel Hopwood, head of Tesco Screens, dunnhumby, says that in-store TV is a highly effective method of targeted marketing, and that in this ever more competitive world for brands, the format is here to stay…It is established fact that the media environment today is more competitive in terms of attracting and retaining consumer attention than… Continue reading The Resurgence of In-Store TV

Caroline McDevitt , managing director of IPC Advertising, has been confirmed to sit on the panel at MediaTel Group’s ‘Future of Consumer Magazines’ seminar to be held in March.McDevitt has held the position since early 2006, having joined IPC in 2005 as director of group advertising. She also took on the position of chair of… Continue reading IPC’s McDevitt Confirmed For ‘Future of Consumer Magazines’