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Emily Fovargue, head of publishing at Royal Mail, fights the corner for customer magazines as a successful and sophisticated form of communication and marketing.Over the past couple of years there has been much disillusionment concerning effectiveness of customer relationship management and customer service. CRM has gone from being the marketing buzzword to an increasingly maligned… Continue reading Publishing For Customer Centricity

Last night’s MRG evening meeting featured a presentation from Martin Haywood from Dunnhumby on their Marketing Mix Optimisation (MMO) tool that has been created from Tesco clubcard data.Tesco is the UK’s largest retailer, with an incredible £1 in every £8 in the UK spent in store. Its loyalty card, the Tesco clubcard, now has 13… Continue reading MRG Evening Meeting: Marketing Mix Optimisation

Google has reportedly proposed a partnership with search rival Yahoo! in an effort to escape Microsoft’s $44.6 billion hostile takeover bid.It is understood that Google chief executive, Eric Schmidt, yesterday telephoned Yahoo! founder, Jerry Yang, to propose working together.A partnership between the two could see Yahoo! outsource its search and advertising functions to Google while… Continue reading Google Goes For Yahoo! Partnership

Titan Outdoor, in conjunction with digital specialists iblink, has unveiled six new digital six-sheets at London’s Charing Cross station.The installations follow a successful trial at Birmingham’s Bullring shopping centre and will replace existing scrolling six-sheet posters.The new screens, which offer an optically enhanced 65-inch high definition image, incorporate new technology which allows passers-by to view… Continue reading Titan Outdoor Unveils New Digital Six-Sheets

Over six million adults saw beaten World Cup finalists England self implode against Wales, in their first match of the RBS 6 Nations on BBC One.The match, which saw England at one point lead by 16-6, had a peak audience of 7.7 million during the last 15 minutes of the match where the Welsh fought… Continue reading Over 6m See England Drop The Ball Against Wales

Google has said that Microsoft’s $44.6 billion bid for Yahoo! raises “troubling questions” about the underlying principles of the internet.Writing on the official Google blog, David Drummond, Google’s chief legal officer, said that “Microsoft plus Yahoo! equals an overwhelming share of instant messaging and web email accounts. And between them, the two companies operate the… Continue reading Google Raises Competition Questions Over Microsoft/Yahoo! Deal

Two final panellists have been confirmed for MediaTel Group’s forthcoming ‘Future of Online’ seminar, with Richard Firminger regional sales director, Northern Europe, at Yahoo!, and Louise Ainsworth, MD EMEA Nielsen Online, completing the line-up.The pair will add further weight to the event, joining Sheryl Norman, digital director at Omnicom Media Group, Adam Freeman, commercial director… Continue reading ‘Future Of Online’ Line-Up Finalised

Veteran DJ Tony Blackburn is to join London’s Smooth Radio as the presenter of its weekend breakfast show.Blackburn, who left GCap Media’s Classic Gold before its merger with sister network Capital Gold last year (see New Gold Network Releases Schedule), will present his first show on Smooth on February 16.“Smooth Radio is a wonderful station… Continue reading Blackburn Joins Smooth Radio London For Weekend Breakfast

Last week was jam-packed with city news, as Microsoft announced that it was making a bid for Yahoo! and the government decided that Sky must reduce its stake in ITV.On Friday it was revealed that Microsoft had launched a $44.6 billion takeover bid to buy Yahoo!, saying that it is confident of delivering up to… Continue reading Media In The City: Microsoft Makes Move On Yahoo!

Virgin Media has announced a partnership with Phones 4u which will see the communications and entertainment company take over shop space in six selected stores for six months.If successful, the trial could be extended further into Phones 4u’s nationwide estate.Each of the six stores in the North West of England have been refurbished with Virgin… Continue reading Virgin Media In Phones 4u Partnership