New research from eMarketer projects that local online advertising spending in the US will reach $2.9 billion in 2007. The online market research firm points out that is still only 13.4% of the total internet ad market. David Hallerman, eMarketer senior analyst and author of the new report, Local Online Advertising: Measuring the Market, said:… Continue reading US Local Online Advertising To Reach $2.9 Billion
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Tiscali is to make its TV service available to nearly five million UK homes and plans to raise this figure to 10 million by the end of 2007.Tiscali TV services will be available in Central, North and North West of England as well as the M25 ring for the first time.Tiscali has already signed a… Continue reading National Roll-Out For Tiscali TV
Trinity Mirror is to launch its first business freesheet, a weekly title called Business 7, distributed every Friday to around 20,000 people.The paper will be headed by editor in chief Alasdair Northrop – also editor of Trinity Mirror’s Scottish business monthly Insider magazine – and editor Jonathan Russell.Business 7 will work closely with Insider magazine… Continue reading New Business Freesheet For Scotland
BT Retail says that it has became the UK’s first broadband supplier to pass the four million customer mark.The acceleration to four million has taken just over five years meaning a new customer has been added on average every 40 seconds since June 2002.This also equates to more than 2,000 new customers each day during… Continue reading BT Retail Passes Four Million Broadband Customers Mark
Nuts TV, the multiplatform channel inspired by IPC’s men’s weekly magazine, has announced the programming line-up for its launch on September 12.Airing on Freeview channel 42 and with a broadband component at www.nuts.tv, shows include the delightfully named Gender Bender, in which three men and three women go to extremes to prove they know the… Continue reading Nuts TV Unveils Channel Programme Line-Up
Derek Harbinson, editor of Maxim, is to leave the role after just over a year in the hot-seat.Harbinson, former editor of Loaded and deputy editor of Nuts, was appointed editor of the Dennis Publishing title last July, taking over from Greg Gutfield.Like most of the magazines in the ever decreasing men’s sector, Maxim has seen… Continue reading Maxim Editor Steps Down
Andy Barnes, sales director at Channel 4, has been confirmed as a panelist at the forthcoming MediaTel Group full-day seminar on the Future Of Television.Barnes will be taking part in the morning session alongside industry luminaries Jim Marshall, chairman of Starcom Mediavest Group; Mark Howe, country director, UK sales at Google and media journalist Ray… Continue reading Channel 4’s Barnes Confirmed For Television Seminar
Last week, SMG confirmed that it is selling its outdoor advertising division, Primesight, to private equity firm GMT Communications Partners for up to £62 million.SMG added that its television and cinema advertising divisions and Virgin Radio continue to trade in line with the board’s expectations for the current financial year (Full Story).Emap released a statement… Continue reading Media In The City: SMG Confirms Primesight Sale
SMG is believed to be delaying the floatation of Virgin Radio following the departure of chief executive Paul Jackson to GCap Media. Richard Huntingford, Virgin’s new chairman, said that an initial public offer could not go ahead without a chief executive. SMG hopes to raise around £85 million from the initial public offering, to reduce… Continue reading SMG Could Delay Virgin Radio Floatation
Total advertising expenditures at US newspaper companies were $11.3 billion for the second quarter of 2007, an 8.6% decrease from the same period a year earlier, according to new figures from the Newspaper Advertising Association (NAA). Spending for print ads in newspapers totaled $10.5 billion, down 10.2% versus the same period a year earlier. Advertising… Continue reading US Newspaper Adspend Declines
