More Uk articles

Andy Pang, marketing and research manager at Clear Channel Outdoor UK, reports on the latest thinking in media research and explains how multiple touchpoints and greater frequency are methods advertisers should employ to ‘hardwire’ messages to today’s consumers…Clear Channel Outdoor recently hosted its inaugural seminar dedicated to outdoor research, where agencies and clients gathered to… Continue reading Outdoor Advertising Effectiveness

Setanta Sports News has announced a launch date of November 29, with the 24-hour channel available free-to-air on the Virgin Media platform and also on satellite.The channel will cover relevant sports stories from the UK and abroad, regardless of whether the event is broadcasting on a Setanta channel, and will feature footballing legend Kelly Dalglish… Continue reading Setanta Sports News Gets Launch Date

Pearson, publisher of the Financial Times, has signed an agreement to sell its French newspaper Les Echos to LVMH. Staff at the paper had opposed the €240m (£167m) cash deal, arguing that there were inadequate guarantees of editorial independence. There were also concerns that Bernard Arnault’s ownership of LVMH could create conflicts of interest for… Continue reading Pearson Agrees To Sell French Newspaper

Emap Advertising has announced two new senior appointments to its magazine division. Jacquie Duckworth and Chris Shepperson have been appointed heads of marketing in the Men’s portfolio.Both appointments will report to Jason Trout, director of sales at Emap Advertising.Duckworth will be responsible for the brand development and growth of Arena, Arena Homme Plus, FHM and… Continue reading Emap Makes Senior Magazine Appointments

The BBC and Sky have won the contract to show Football League and Carling Cup matches from next year in a record £254m deal.The contract, which lasts to 2012, will see Championship matches screened on the BBC for the first time, with 10 first-choice games per season exclusively live.The final of the Carling Cup will… Continue reading BBC And Sky Win Joint Bid To Show Live Football League Matches

Emap Advertising has announced a major new partnership between Magic 105.4 and Sky, which will see the radio station’s breakfast show promote Sky Movies and Sky Real Lives (formerly Sky Travel).The three-month campaign takes the form of breakfast sponsorship and a bespoke cross-station promotion.This is the first new activity to be announced since October’s RAJAR… Continue reading Magic Breakfast Show Announces Partnership With Sky

Search giant Google has revealed it is to launch a 34-strong global alliance of mobile and technology companies, which will create an open source operating system compatible across networks and handsets worldwide.The company has agreed a deal with a host of companies, including T-Mobile, Motorola and LG, dubbed the Open Handset Alliance. Google said it… Continue reading Google Makes Foray Into Mobile Arena

Freesat, the BBC and ITV backed free to view satellite service, has made key senior appointments ahead of its launch.Simon Winder takes up the finance director role after joining from Chrysalis, where he was group finance manager, and will be responsible for the finance, HR, IT and company secretary departments.Joining him is the Digital Television… Continue reading Freesat Makes Senior Appointments

More than 4.8 billion text message were sent during September 2007, an average of over 1.2 billion each week, according to the latest figures released by the Mobile Data Association (MDA). Britons are demonstrating an increasingly voracious appetite for the medium, as this equates to the same number of messages sent during the whole of… Continue reading More Texts Sent In September 2007 Than The Whole Of 1999

The recent airing of television’s dirty laundry with phone-in scandals and declining audience trust has considerably damaged the industry, according to new ITV MD of global content, Dawn Airey.Speaking last week at the Promax Branding and Marketing Conference, Airey said: “This year the media spotlight shone into the darkest corners of the industry and what’s… Continue reading Airey Says TV Viewer Trust Can Be Restored