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Daily Newspaper MarketThe latest ABC figures for the main national daily newspapers reveal that circulations suffered an overall decline of 1.1% for October.The only Quality national daily title not to suffer a slump in circulation was the Financial Times, which posted a year on year increase of more than 2%.The Mid-Market titles remained relatively static… Continue reading ABC National Newspaper Round-Up: October 2007

thelondonpaper‘s circulation remained ahead of the London Lite‘s in October, with thelondonpaper enjoying an increase of more than 3,900 copies month on month.thelondonpaper now has a circulation of almost 495,700, whilst the London Lite‘s rests at almost 401,000 after a month on month decline of nearly 900 copies.Paid-for title the Evening Standard enjoyed a small… Continue reading thelondonpaper Remains In Front Of London Lite

Facebook, the social networking success story of 2007, has launched a new ad system which will “create the most effective marketing ever seen”, according to the company’s chief revenue officer, Owen Van Natta.Speaking at the IAB Engage conference, Van Natta outlined the system, explaining that brands and advertisers could now create their own profile, as… Continue reading Facebook Launches “Most Effective Marketing Ever Seen”

Emap revealed today that those who have bid for its business-to-business section should consider buying the Emap plc title. The company said: “As part of the review process, Emap is asking those parties interested in acquiring its B2B division to consider including the acquisition of Emap plc in their proposals, should an outcome of the… Continue reading Emap Asks Bidders To Consider Buying Emap Plc Title

New research from IPC Media has found that 71% of UK women go online every day, with the average woman having been connected to the web for six and a half years. The findings come from Women’s Space, the latest wave of research from IPC Media’s Origin Panel – a rolling programme of research using… Continue reading New Research Finds Women At Home On The Web

www.instylemagazine.co.uk is launching an online Christmas gift guide, with visitors able to browse ten themed galleries, including Beauty Queen, Eco Warrior, Fashionista, and Man About Town.Visitors to the site can then purchase many items online through links to the retailers.Advertisers on board include Folli Follie, Crabtree & Evelyn, Crème de la Mer and Bobbi Brown.Kirsten… Continue reading InStyle Gets Online Christmas Gift Guide

BBC One’s The Nature Of Britain beat off BAFTA’s big birthday bash on ITV1 last night, with a peak of 4.3 million adults tuning in to see Titchmarsh twitter on about the flora and fauna of this sceptred isle.The popular nature show, on at 9pm, was up against Happy Birthday BAFTA on ITV1 at the… Continue reading British Nature Beats BAFTA

Matthew Brittin, director of Google UK, yesterday said that marketers should go “back to basics”, adding that they need to put more emphasis on what their brand stands for.Speaking at IAB Engage 2007, Brittin said that “the majority of brand owners have not yet worked out the rules and do not yet know how to… Continue reading Google Urges Marketers To Go Back To Basics

BBC Worldwide, the commercial arm of the corporation, has begun rolling-out ads on its international website.The BBC has announced three major advertising partners for the first slots – Airbus, British Airways and Hublot.Watch maker Hublot will be running a global promotion on the news home page showing its product, while BA will be maintaining a… Continue reading Ads Begin On BBC’s International Website

Thinkbox, the marketing body for commercial television, has announced the appointment of The Red Brick Road as its first creative agency.The Red Brick Road was appointed following a four-way strategic pitch – managed by the AAR – and will be responsible for supporting all the communications for Thinkbox’s online, direct marketing and advertising communications, including… Continue reading Thinkbox Appoints First Creative Agency