Telecoms giant BT is to carry out research into the reasons why some people shy away from using the internet.According to a BBC report, psychologists will study a small group of people to analyse the reasons behind their fear of using the web.Preliminary testing has found that for some people, using the internet triggers stress… Continue reading BT To Research ‘Web Fear’
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Liverpool’s 1-1 draw against Porto was watched by an average adult audience of just over 4.1 million last night, giving ITV1 a 19.6% viewing share between 7.30pm and 10pm.However, BBC One’s triple bill of EastEnders, Holby City and the second part of a two-part story line of Silent Witness managed to lure more viewers.EastEnders, which… Continue reading BBC Soaps And Dramas Score Against Football
Heat radio has signed Ford as one of five VIP advertisers for its relaunch on September 25.The six-figure, twelve month deal will see Ford partner heat radio for the weekday morning 9am to 12pm show presented by Paul Coyte.The national digital station, which is currently an automated jukebox, will be relaunched with an “exclusive club”… Continue reading Ford Named As Heat Radio VIP Advertiser
BBC One’s new series of Silent Witness lured an average adult audience of almost 6.5 million last night, with the first of a two-part story line giving the channel a 29.6% viewing share.The long-running forensic crime drama managed to eclipse the final of Marco Pierre White’s Hell’s Kitchen. A little over five million adults on… Continue reading Silent Witness Triumphs Over Hell’s Kitchen Final
Anthony Rose, chief technology officer at Kazaa/Altnet, has joined the BBC as head of digital media technology.Rose, who takes up his post today, will be responsible for delivering the next generation of BBC iPlayer, as well as realising BBC future media & technology’s plans to create a unified embedded media experience across its online properties.Prior… Continue reading BBC Recruits Kazaa Chief Technology Officer
Digital UK, the body leading digital switchover in the UK, is launching a national information campaign to promote the switchover, which starts in just under one month’s time.The switch to digital begins in Whitehaven, Cumbria on October 17, before rolling out across the entire country region-by-region over the next few years, finishing in 2012.The £8… Continue reading Digital UK Launches Switchover Information Campaign
Virgin Media’s new entertainment channel, Virgin 1, is to launch on October 1.Virgin 1, available on Freeview, satellite and cable and Virgin Media’s catch-up TV, recently unveiled its brand identity, comprising a red number one figure emblazoned with the Virgin Logo (see Virgin Unveils New Channel Logo).The logo, conceived by directing duo Conkerco in collaboration… Continue reading Virgin 1 Gets October Launch Date
Radio advertising has a new set of guidelines regarding the marketing of food and drink brands, following crackdowns on TV and online ads for these products.BCAP, the Broadcast Committee of Advertising Practice, has unveiled new rules which ban the use of celebrities and other characters in ads aimed directly at children, especially those in primary… Continue reading Radio Ads Get Junk Food Restrictions
UK consumers now spend 72% more on magazines than they did 10 years ago, with people spending on average 260 days of their lives reading magazines, according to a survey completed by Magazine Week, a new initiative from the Periodical Publishers Association (PPA).The survey revealed that UK retailers now see a combined revenue from 20… Continue reading UK Consumers Spending More On Magazines
Independent News & Media has reported a 7.1% increase in its UK operation’s advertising revenues in the first half of the year. INM said that advertising had been boosted by growth in display revenue at the Independent and classified advertising growth. It added that operating profits in the UK had grown by 19.7% to €7.3… Continue reading Independent News & Media Reports Ad Revenue Increase
