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US spending on cinema, mobile, videogame, branded entertainment, satellite radio and custom publishing advertising will grow a projected 20.3% in 2007 and an additional 18.4% in 2008 and 18.5% in 2009, according to Jack Myers Media Business Report. These non-traditional media grew nearly 23% in 2006, delivering $25.2 billion to media company coffers, or 11.3%… Continue reading US Adspend To Grow

New research from first direct reveals that there are now more mobile phones than people in the UK. There are almost 70 million mobile SIM cards (phone numbers) and over 71 million handsets spread amongst 45 million adults according to the research – an average of 1.6 mobiles per adult in the UK. Just 12%… Continue reading UK Has More Mobile Phones Than People

Stuart McDonald, head of advertising insight at News International, dissects last week’s NRS release for the free London papers, explaining why NI is not totally happy with their ‘second place’ result and why the company believes the NRS must change…Last week the NRS released the first readership figures for the free evening newspapers in London,… Continue reading NRS – In Second Place But Still Dabbling In Performance Enhancers

Friday saw England take on the mighty South Africa and there were precious few positives for England to take from a game in which they were soundly thrashed.A humiliating 0-36 defeat exposed all of England’s shortcomings, and matters went from bad to worse towards the end of the match when Jason Robinson sped forward in… Continue reading England No Match For South Africa

Media research and analysis giant, TNS, is to make changes to the organisation of its client services team following the appointment of Nick Burfitt to the role of global director within the TNS iTRAM sector.Dalia Gereis has been promoted to the position of client service director for the TV Bureau, assuming the responsibility for all… Continue reading TNS Shakes Up Client Services Team

Surely there aren’t many more places left for Michael Palin to visit on the planet, but his latest journey to ‘new Europe’ lured an average of more than 7.2 million adult viewers to BBC One last night.The programme, which featured the Nicest Man In Britain’s usual mix of travel, humour, anecdotes and breathtaking scenery, managed… Continue reading Palin Sees Off Hell’s Kitchen For Sunday Night Ratings Crown

Last week saw Publicis acquire the French digital agency Wcube for an undisclosed sum, intending to rebrand Wcube and integrate it into the Publicis Modem worldwide digital network.Olivier Fleurot, executive chairman of Publicis Worldwide, said that the acquisition marked a decisive step in the deployment of the company’s digital offering (Full Story).JCDecaux announced its results… Continue reading Media In The City: Publicis Acquires French Digital Agency

SMG is to stop the sale of Virgin Radio after bids failed to match the £80 million asking price, allowing it to focus on floating Virgin on the stock market next spring. A report in the Sunday Telegraph said that offers for Virgin were received from Global Radio and Vitruvian Partners, a private equity firm.… Continue reading SMG To Call Off Virgin Radio Sale

Can anyone predict where the television market is heading? Will ITV, Channel 4 and Sky continue to reign supreme in the commercial sphere, will TV on-demand, mobile TV and television over the internet become the dominant platforms, and will advertising have to adapt to the influence of devices like personal video recorders?These are some of… Continue reading Full-Day TV Seminar To Tackle Big Industry Issues

Broadcasters have once again been urged to ‘put their house in order’, with new media secretary James Purnell using his speech at the Royal Television Society in Cambridge to tell broadcasters to move on from the problems that have plagued the industry this year.Purnell said that broadcasters had to learn the right lessons from controversies… Continue reading Media Secretary Urges Broadcasters To Learn Lessons From TV Controversies