The latest Marketing Trends Survey from the Chartered Institute of Marketing has revealed that while advertising is still the biggest item in average marketing budgets, its position is being eroded as more resource is devoted to other marketing activities.Advertising will account for just under 15% of marketing spend on average, which means a larger percentage… Continue reading CIM Publishes Spring Marketing Trends Survey
GMG Radio has appointed Mark Matthews to the new role of group head of presentation.Following the group’s recent expansion Mark will provide support for its 13 Real, Smooth, Century FM and Rock Radio stations across the UK, working with the local programme directors on on-air content and presentation.He will also work closely with group programme… Continue reading GMG Radio Gets New Group Head Of Presentation
At yesterday’s IPA morning seminar, TouchPoints: Vision Vs Practice, presentations were given on how the current system is being used by the industry and where the initiative will be in the future.Industry luminaries from media agencies, media owners and advertisers spoke of how they are using the current system to aid their media processes in-house.… Continue reading TouchPoints: Vision Vs Practice
The Disney Channel has signed an IPTV deal to supply its three Disney branded channels – Disney Channel, Playhouse Disney and Disney Cinemagic – to Tiscali TV subscribers.As of this month, Disney Channel Playhouse Disney will be available as part of Tiscali TV’s Kids Pack and the family channel Disney Cinemagic will be a stand… Continue reading Disney Channel Signs IPTV Deal With Tiscali
Daily Newspaper MarketLast month brought further misery to Britain’s national daily newspapers, with the Audit Bureau of Circulations recording yet another year on year decline for the sector, of almost 4%.Losses were felt across all sectors, with the Financial Times being the only title not to experience a downturn.Meanwhile, the heftiest falls were seen in… Continue reading ABC National Newspaper Round-Up: May 2007
thelondonpaper remained ahead of rival freesheet London Lite in May, despite a period on period decline in distribution of a little under 5,000 copies.The Lite also shed issues in May, just 385, amidst the dumping furore, which has seen the ABC set up a hotline to report such incidents (see ABC Introduces Dumping Hotline).Meanwhile, the… Continue reading Freesheets Shed Issues As Evening Standard’s Circulation Goes Up
The Audit Bureau of Circulations is introducing a “dumping hotline” following its investigation into the dumping of freesheets in London.The London Lite and thelondonpaper are both taking part in the ABC scheme which sees them carrying a phone number and email address advertising an ABC distribution helpline.The move comes after both titles were accused of… Continue reading ABC Introduces Dumping Hotline
ITV is set to beef up its schedules with the acquisition of three major American drama series.The broadcaster has picked up the highly sought-after Warner Brothers series Pushing Daisies, which stars former Brookside actress Anna Friel, and CBS’ Swingtown, which features This Life actor Jack Davenport. Both are set to air on ITV1 next year.ITV… Continue reading ITV To Beef Up Schedules With US Acquisitions
Group M has reported that it generated $4.3 billion in net new media billings during last year, according to WPP’s annual report. Group M’s revenues for its advertising and media investment management operations, including full-service shops like JWT and Ogilvy & Mather, grew 4% on a like-for-like basis during 2006. The combined operating margin for… Continue reading Group M Generates $4.4 Billion In Net New Billings
The United States is at the forefront of a mobile web growth, with a three fold increase in usage over the last year, according to new research from Bango. Bango says that this rapid rise, which has taken the US to second position behind the UK, is being fuelled by the increasing popularity of mobile… Continue reading US At Forefront Of Mobile Web Growth
