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Vodafone is to launch a £16 million advertising campaign featuring a simultaneous airing of ads across 200 TV channels and six major websites.The campaign, which has been created by Bartle Bogle Hegarty, will promote a new mobile internet offering from Vodafone and will begin on Sunday evening with a 90-second TV spot.The TV spot will… Continue reading Vodafone To Launch £16 Million Ad Campaign

A bill to introduce a 9pm watershed for junk food TV adverts has cleared its first major hurdle in the House of Lords.Peers passed the Television Advertising (Food) Bill through to the next stage in the process of becoming law on Friday.The peers who spoke in favour of the Bill included; writer Baroness Ruth Rendell;… Continue reading Junk Food Ad Ban Bill Passes First Hurdle

The final of campfest Any Dream Will Do easily won the ratings war on Saturday night for BBC One, proving that viewers are far from tired of the format.The results programme, which saw Lee Mead rightfully win the coveted role of Joseph in the future West End production of Joseph And His Amazing Technicolour Dreamcoat,… Continue reading Joseph Is The Word For Saturday Night Viewers

ITV.com is to be relaunched on Tuesday, making its channels available to watch online for the first time following a £20 million investment.The revamp will include online simulcasts of ITV1, ITV2 and ITV3 programmes, although only a selection of ITV4 programs will be available due to rights issues covering its content.ITV is rolling out its… Continue reading ITV’s Online Portal Is Go

Virgin Media TV has announced that it is to launch a branded TV channel on Freeview in autumn, in the latest challenge to its rival BSkyB.Virgin 1, which will be available on Freeview, Virgin Media and digital satellite, is a major step for the company since its launch at the beginning of the year (see… Continue reading Virgin Media TV To Launch New Channel

Channel 4 continues to keep Big Brother in the spotlight, after the broadcaster announced it has had more than 900 complaints saying it should not have removed a contestant yesterday after she made racist remarks.Yesterday, Channel 4 executives took the decision to remove Emily Parr from the “reality” game show’s house after aiming a racially… Continue reading Hundreds Rally Against C4’s Decision To Evict ‘Racist’ Housemate

Glasgow City Council has awarded Clear Channel Outdoor UK the nine-year contract to develop and operate what the City describes as “landmark advertising on island sites and roundabout locations in Council ownership”.The 10 gateway locations will comprise bespoke architectural structures housing large-format backlit displays at key sites in the city such as Anniesland Cross, Castle… Continue reading Clear Channel Wins Glasgow Contract

Virgin Media has said that it expects its TV net additions to be roughly flat in the second quarter of 2007, revising its previous forecast for negative TV subscriber growth following the removal of Sky’s basic channel package from Virgin’s platform. Virgin has said that this new prediction is due in significant part to the… Continue reading Virgin Media Revises TV Subscriber Growth Expectations

The latest Marketing Trends Survey from the Chartered Institute of Marketing has revealed that while advertising is still the biggest item in average marketing budgets, its position is being eroded as more resource is devoted to other marketing activities. Advertising will account for just under 15% of marketing spend on average, which means a larger… Continue reading CIM Publishes Spring Marketing Trends Survey

Global telco IPTV subscribers grew 13% to 5.4 million in Q1 2007, according to a new report from Dittberner. The 1Q07 Global Broadband Subscriber Survey said that PCCW of Hong Kong – with 800,000 subscribers – was the largest telco IPTV operator, with second place France Telecom at 769,000 expected to overtake it by the… Continue reading Global Telco IPTV Subscribers Grow 13%