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GCap Media’s Classic FM has secured an important joint venture in a 20-week £1 million deal with Ford Galaxy.The campaign sees the launch of a brand new 20-week programme in partnership with Ford, Ford Galaxy of Stories, to run every Sunday afternoon from 4-5pm from 17 June 2007.For the series, Classic FM is re-writing classic… Continue reading Classic FM Secures Massive Multi-Media Campaign

Simon Cowell’s new reality talent show on ITV1, Britain’s Got Talent, wiped the floor with Channel 4’s Big Brother and BBC One’s New Tricks last night with an average adult audience of more than 6.2 million.The new programme, which runs for a week, debuted on Saturday night with 4.2 million adult viewers on average (21.4%)… Continue reading Big Brother’s Viewing Figures Drop To Series Low

With the consumption of media increasingly shifting to new platforms, Claudine Collins, managing partner and head of press at MediaCom, examines how initiatives like the ABC’s Group Product Report are an important step in media measurement…Our consumption of media is most definitely on the rise. Mobile technology has made it possible to download our favourite… Continue reading No Better Time For Publishers To Parade Their Wares

The term “bebo” has become the number one search term based on volume of UK internet searches, overtaking “eBay”, which has held the spot for all but one week in the past two years, according to new research from Hitwise.The online intelligence service said that except for one week in September 2006, the term “eBay”… Continue reading Bebo Becomes Most Searched For Brand In UK

IPC Media continues to focus on developing its digital strategy with the appointment of Nick Bradley as the company’s new director of digital advertising.The new role encompasses the development and implementation of an integrated digital advertising strategy across the company, working alongside the existing divisional digital ad directors to unlock the audience strength of IPC’s… Continue reading IPC Continues Digital Focus With New Appointment

New research from Leichtman Research Group (LRG) has revealed that 53% of all US households now subscribe to a broadband high-speed internet service at home. LRG says that broadband services now account for about 72% of all home internet subscriptions – compared to 60% last year. The research group adds that 68% of all households… Continue reading Over Half Of US Households Subscribe To Broadband

US spending on behaviourally targeted online advertising will soar from $575 million in 2007 to $1 billion in 2008, according to a new report from eMarketer. eMarketer says that this growth will be driven by advertisers’ enthusiasm for establishing and building brands on portals and other web sites, with the figure nearly quadrupling to $3.8… Continue reading US Spend On Behaviourally Targeted Online Advertising To Increase

Stuart Taylor, currently commercial director of Guardian News and Media, is to take on the newly created role of commercial director of GMG Radio, whilst also becoming managing director of Smooth Radio in London.Taylor will be responsible for commercial strategy across the division, with his focus on exploiting new opportunities on a range of different… Continue reading GMG Continues Expansion With Creation Of New Role

Vodafone is to launch a £16 million advertising campaign featuring a simultaneous airing of ads across 200 TV channels and six major websites.The campaign, which has been created by Bartle Bogle Hegarty, will promote a new mobile internet offering from Vodafone and will begin on Sunday evening with a 90-second TV spot.The TV spot will… Continue reading Vodafone To Launch £16 Million Ad Campaign

A bill to introduce a 9pm watershed for junk food TV adverts has cleared its first major hurdle in the House of Lords.Peers passed the Television Advertising (Food) Bill through to the next stage in the process of becoming law on Friday.The peers who spoke in favour of the Bill included; writer Baroness Ruth Rendell;… Continue reading Junk Food Ad Ban Bill Passes First Hurdle