BT Vision has attracted just 5,000 customers since it launched in December 2006, although the telecoms giant says that this is entirely in line with expectations.The investment bank Morgan Stanley estimates that 40% of the 5,000 customers are employees of BT.The service launched to a sample of users on December 4 last year (see BT… Continue reading BT Vision Begins Slowly
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Chrysalis Radio’s LBC 97.3 has brokered a sponsorship deal with the health food brand Alpro to promote the Soya-based product on its weekday lifestyle show presented by Jim Davis at 1pm.The sponsorship, which is intended to raise awareness of Alpro as a positive lifestyle choice, will run for three months from Monday April 2.The exclusive… Continue reading LBC 97.3 Signs New Sponsorship Deal
The impending merger between US satellite radio companies XM and Sirius will create a monopoly which would potentially violate US antitrust regulations, according to a recent report. The independent study by Criterion Economics claims to offer “concrete evidence and analysis to some of the most important questions that have plagued lawmakers since the merger was… Continue reading Opposition Grows Against US Satellite Radio Merger
BT has signed a range of new deals for its BT Vision Download Store. The Download Store is a non-exclusive online video store available to all of the UK’s 14 million broadband customers – regardless of which internet service provider they use.New content announced includes Warner Bros’ titles such as the entire film series of… Continue reading BT Announces New Deals For Download Store
As England fans heckled Steve McClaren at halftime, the Tartan Army and more than 2.2 million adult TV viewers got behind Big Eck and his boys as they courageously fought world champions Italy in the battle to qualify for Euro 2008.Despite a 2-0 defeat, Scotland put in a valiant effort, gaining BBC Two a 10.8%… Continue reading Scotland The Brave No Match For Sugar
The Audit Bureau of Circulations Electronic will now release web traffic figures for national newspaper websites on a fixed date each month.ABCe has announced publication dates for the reports, which were initially sporadic, with next on April 26.Monthly web statistics will be published alongside the ABC print newspaper figures in the recently launched Group Product… Continue reading ABCe To Regularly Release Web Traffic Figures For National Newspapers
Just days after its launch, the glossy weekly magazine launched by former Mail On Sunday journalist Christena Appleyard, So London, has folded after just two issues.A statement from the company reads: “There is no long term future for the title in the current marketplace.”Reports have suggested that the inexperience of the magazine’s publisher was largely… Continue reading New Glossy Weekly Shuts After Two Issues
BSkyB’s video downloads service, Sky Anytime, has now launched on television, allowing users access to 30 hours of on-demand programming.Anytime on TV stores shows on the Sky platform and gives viewers a week to either watch or store shows through their Sky+ box.Sky has made Anytime available to HD customers first, with the service set… Continue reading Sky Launches TV On-Demand Service
ITV has today unveiled two new sponsorship deals, with Ribena Really Light sponsoring Grease Is The Word and Snack a Jacks sponsoring Deadline.The Ribena sponsorship includes broadcast sponsorship on ITV1 and ITV2, red button interactivity and on-air marketing for the new series Grease Is The Word and also Greased Lightning on ITV2.The sponsorship was negotiated… Continue reading ITV Unveils Two New Sponsorship Deals
Google accounted for 43% of the £2 billion spent by marketers on online advertising last year, according to the Interactive Advertising Bureau (IAB). Last year, Google made $1.6 billion (£872 million) in the UK, which is around 43% of the £2 billion spent last year by UK marketers. In 2005, Google’s $878 million UK revenues… Continue reading Google Increases Grip On UK Online Adspend
