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Advertisements for Cadbury’s Trident chewing gum have been banned by the ASA following more than 500 complaints, after the commercials were ruled to be offensive and portraying harmful stereotypes.Several ads in the series, which were created by agency JWT, were deemed to be unsuitable for broadcast because they had breached certain broadcast codes.One television commercial… Continue reading Sticky Situation For Cadbury Ads After ASA Ban

IPC Southbank’s Woman & Home is adding a travel size version of the magazine which will be available exclusively in WHSmith Travel outlets.Following in the footsteps of IPC Southbank’s InStyle in February (see In Style Adds New Format), the smaller glossy will be available from its May issue, on sale 29 March, bagged with a… Continue reading Woman & Home Launches Travel Size

In the next three years, 40% of Yahoo!’s business will be on a mobile device rather than a PC, according to Blake Chandlee, director of UK Media Sales at Yahoo! UK & Ireland, who was speaking on the panel at MediaTel Group’s ‘Future of Digital’ seminar yesterday.“That is a staggering transition for us,” he said.… Continue reading 40% Of Yahoo!’s Business To Be On A Mobile Device In Three Years

Reports in the trade press suggest that 4Radio’s application for the digital multiplex is likely to include the capability of broadcasting on-demand content.Using technology created by UBC Media Group (see UBC Announces Digital Music Downloading Launch), listeners will be able to buy and store libraries of shows or songs that could then be transferred to… Continue reading Radio On Demand From 4Radio

Yesterday’s MediaTel Group seminar on the future of digital covered a lot of ground, and one of the subjects which the assembled panelists were keen to discuss was search and Google’s dominance of the market.Chair of the seminar, Torin Douglas, asked the assembled panelists if they thought that search would begin to take up less… Continue reading The Future Of Search

CBS Outdoor has hired Helena Bouchez to the newly created role of commercial director to manage its London rail portfolio.Bouchez, who takes up the new position in June, will be tasked with developing and implementing growth and operational strategies for CBS Outdoor’s London rail business.This will include managing the contracts with London Underground, Docklands Light… Continue reading CBS Outdoor Takes Bouchez From Titan

EDF Energy and Peugeot have been announced as joint broadcast, online and interactive sponsors for this year’s IRB Rugby World Cup coverage on ITV.The fully integrated package includes sponsorship of all live coverage and tournament highlights across ITV’s channels, as well as exclusive sponsorship of ITV’s Rugby World Cup website and branding on all marketing.At… Continue reading EDF Energy And Peugeot Sponsor ITV’s Rugby World Cup

New figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) reveal that UK internet advertising expenditure grew 41% in 2006, breaking the £2 billion barrier as marketers moved their budgets online. The IAB figures show that £2 billion was spent online by advertisers targeting the 31 million (source: GfK NOP) people connected to the… Continue reading UK Internet Advertising Spend Grows 41%

Cinema’s new online measurement system FAME, Film Audience Measurement and Evaluation, was outlined last night at this month’s MRG evening meeting, presented by representatives from Carlton Screen Advertising, Pearl & Dean and TNS.As reported in December, FAME has replaced the previous cinema audience measurement system, CAVIAR (see Cinema Research Study Re-Brands). The move will create… Continue reading MRG Evening Meeting: Introducing FAME

Yesterday’s MediaTel Group seminar on the future of digital covered a lot of ground, and one of the subjects which the assembled panelists were keen to discuss was search and Google’s dominance of the market. Chair of the seminar, Torin Douglas, asked the assembled panelists if they thought that search would begin to take up… Continue reading The Future Of Search