BSkyB’s video downloads service, Sky Anytime, has now launched on television, allowing users access to 30 hours of on-demand programming.Anytime on TV stores shows on the Sky platform and gives viewers a week to either watch or store shows through their Sky+ box.Sky has made Anytime available to HD customers first, with the service set… Continue reading Sky Launches TV On-Demand Service
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ITV has today unveiled two new sponsorship deals, with Ribena Really Light sponsoring Grease Is The Word and Snack a Jacks sponsoring Deadline.The Ribena sponsorship includes broadcast sponsorship on ITV1 and ITV2, red button interactivity and on-air marketing for the new series Grease Is The Word and also Greased Lightning on ITV2.The sponsorship was negotiated… Continue reading ITV Unveils Two New Sponsorship Deals
Google accounted for 43% of the £2 billion spent by marketers on online advertising last year, according to the Interactive Advertising Bureau (IAB). Last year, Google made $1.6 billion (£872 million) in the UK, which is around 43% of the £2 billion spent last year by UK marketers. In 2005, Google’s $878 million UK revenues… Continue reading Google Increases Grip On UK Online Adspend
Merrill Lynch (ML) is raising its global online advertising growth forecast from 24.1% & 17.5% in 2007 and 2008 respectively, to 25.5% and 18.8%. The financial analyst said that online growth for 2006 came in at around 36%, compared to its previous estimate of 34%, adding that this was driven by international strength in particular.… Continue reading Merrill Lynch Raises Global Online Ad Forecast
A new report from eMarketer says that, by many measures, Britain has become Europe’s leading online economy. The UK Online report says that as telecom competition drives down prices, growing numbers of Britons are upgrading to broadband speeds. According to eMarketer, the UK now boasts the fifth-largest broadband population in the world. With 12 million… Continue reading Britain Becoming Major Online Economy
BT has signed a range of new deals for its BT Vision Download Store. The Download Store is a non-exclusive online video store available to all of the UK’s 14 million broadband customers – regardless of which internet service provider they use.New content announced includes Warner Bros’ titles such as the entire film series of… Continue reading BT Announces New Deals For Download Store
As England fans heckled Steve McClaren at halftime, the Tartan Army and more than 2.2 million adult TV viewers got behind Big Eck and his boys as they courageously fought world champions Italy in the battle to qualify for Euro 2008.Despite a 2-0 defeat, Scotland put in a valiant effort, gaining BBC Two a 10.8%… Continue reading Scotland The Brave No Match For Sugar
Yesterday’s MediaTel Group seminar on the future of digital covered a lot of ground, and one of the subjects which the assembled panelists were keen to discuss was search and Google’s dominance of the market.Chair of the seminar, Torin Douglas, asked the assembled panelists if they thought that search would begin to take up less… Continue reading The Future Of Search
CBS Outdoor has hired Helena Bouchez to the newly created role of commercial director to manage its London rail portfolio.Bouchez, who takes up the new position in June, will be tasked with developing and implementing growth and operational strategies for CBS Outdoor’s London rail business.This will include managing the contracts with London Underground, Docklands Light… Continue reading CBS Outdoor Takes Bouchez From Titan
New figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) reveal that UK internet advertising expenditure grew 41% in 2006, breaking the £2 billion barrier as marketers moved their budgets online. The IAB figures show that £2 billion was spent online by advertisers targeting the 31 million (source: GfK NOP) people connected to the… Continue reading UK Internet Advertising Spend Grows 41%
