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England’s dismal 1-0 defeat in a friendly against Spain drew 6.3 million adult viewers to BBC One last night, with 28.6% of the adult television viewing population seeing a woeful performance from McClaren’s men.The return of entrepreneurial business reality show, Dragon’s Den, attracted an audience of almost three million, giving BBC Two a 12.8% share,… Continue reading Dismal Defeat Boosts BBC One

The BBC has shortlisted three media agencies to take forward to the next stage of its media planning and buying selection process which began in October 2006.Mediaedge:cia, MPG, and Zenith Optimedia are the three agencies shortlisted by the Corporation.The process is part of a formal review of the BBC’s media planning and buying account, a… Continue reading BBC Shortlists Three Agencies For Planning And Buying

The Advertising Standards Authority has banned two BSkyB adverts after it ruled that the broadcaster’s commercials misleadingly implied that all terrestrial TV signals would cease following digital switchover.The first of the ads, within a four-page wraparound, stated: “Don’t worry that your terrestrial TV signal is being switched off. We’ve got it covered.” Inside was the… Continue reading ASA Bans Sky’s “Misleading” Ads

Steven Filler, advertising and sponsorship manager at Guardian Unlimited, has joined user-generated content website VideoJug as head of commercial operations.Filler will report to Dan Thompson, chief executive officer and Rupert Ashe, acting UK managing director.VideoJug hosts ‘how to’ films on everything in life, both professionally made and uploaded by anyone with expertise to share (see… Continue reading Guardian Unlimited Advertising Manager Joins UGC Website

Marc Mendoza, Media Planning Group managing partner, has been announced as the latest addition to the panel of the MediaTel Group ‘Future of Consumer Magazines’ seminar.This follows last week’s announcement that David Hepworth, editorial director of Development Hell, is also joining the panel to discuss the big themes in consumer magazines.They join fellow panelists Paul… Continue reading Marc Mendoza Joins MediaTel Group Seminar Panel

Britain’s pensioners have become a nation of silver surfers, with the internet overtaking more traditional pastimes such as DIY and gardening.According to new research from the insurance company AXA, Britons are amongst the top five web users in the 11 nations surveyed for its global study.Activities such as chatting to friends, emailing, searching for information,… Continue reading Britain’s Pensioners Becoming Silver Surfers

Emap has announced that its annual performance is likely to be toward the end of market expectations. The company said that trading conditions in consumer media markets will remain challenging in 2007-08, although the prospects for its business-to-business operations are robust. Emap said that a strategic review of its businesses, announced in November, was expected… Continue reading Emap Puts Out Profits Warning

Publicis groupe recorded a 6.3% increase in revenues to €4.4 billion (£2.9 billion) for 2006. Publicis also announced fourth quarter revenues of €1.25 million (£822 million), up 4.8% on the same period in 2005. Maurice Levy, Publicis chairman and CEO, said: “We have a good outlook for 2007 with advertisers regaining confidence. “We will be… Continue reading Publicis Revenues Increase For 2006

News Corporation has announced that its profit for the last three months of 2006 dropped to $822 million (£417 million). News Corp, owner of the Sun, the News of the World and the Times, said that revenues in the quarter rose 18% to $7.8 billion (£4 billion). News Corp attributed the fall in profits to… Continue reading News Corp Profits Down

Britain’s pensioners have become a nation of silver surfers, with the internet overtaking more traditional pastimes such as DIY and gardening. According to new research from the insurance company AXA, Britons are amongst the top five web users in the 11 nations surveyed for its global study. Activities such as chatting to friends, emailing, searching… Continue reading Britain’s Pensioners Becoming Silver Surfers