Capital Gold has undertaken its biggest marketing partnership initiative in the station’s history to promote the official website for English tourism, enjoyengland.com, and the Greater London Authority’s activity surrounding St. George’s Day 2007.The classic hits station will roll out the promotional campaign across the Capital Gold Network, on-air and online, and will drive traffic to… Continue reading Capital Gold Undertakes Huge Marketing Partnership
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Virgin Media has filed legal proceedings in the High Court aimed at resolving the heavily publicised channel carriage dispute with Sky.The proceedings are based on Section 18 of the UK Competition Act 1998 and Article 82 of the EC Treaty, both of which prohibit a company from abusing its dominant position.Virgin Media has said that… Continue reading Virgin Media Files Legal Proceedings Against Sky
SMG has said that it will seek a separate stock market listing for Virgin Radio, which it owns, as it looks to focus on its TV business.In a statement, the SMG board said that the proposed separate listing for Virgin Radio will provide a strong platform for Virgin Radio’s separate growth and the right strategic… Continue reading SMG To Float Virgin Radio
ScreenFX has announced a deal with Land Securities, the UK’s largest property company, that adds 13 major shopping centres to its UK network.ScreenFX will supply digital flat screen networks for advertising and other media content to the top flight centres in Land Securities’ property investment portfolio.According to ScreenFX, the contract sees the total footfall of… Continue reading ScreenFX Expands Network
Last night’s conclusion of the second and final series of Life On Mars drew 6.7 million adults on average to BBC One, giving the channel a 28.7% viewing share between 9pm and 10pm.Whilst Manchester United tonked Roma 7-1 in the second leg of their UEFA Champions League battle, time travelling cop Sam Tyler was finding… Continue reading Journey’s End For Life On Mars
Emap Advertising has announced the launch of ‘People 2.0: A User’s Guide’, an event showcasing their latest consumer insight, to be held on Tuesday 24 April at the Imagination Gallery, London.Aimed at strategic planners and advertisers, the event has been designed to shed some light into the fast-evolving world of consumer and media behaviour.Bruce Daisley,… Continue reading Emap Launches Consumer Insight Event
The Committee for Advertising Practice has confirmed that restrictions on food and drink advertising to under-16s are to be widened to cover non-broadcast media from 1 July.CAP’s new rules cover all food and drink products except fresh fruit and vegetables and extend advertising restrictions to media such as magazines, paid-for ad space on the internet,… Continue reading New Food And Drink Ad Restrictions To Extend To Non-Broadcast
Sales of British television programmes overseas have risen by 20% in the past year, with shows like Doctor Who pushing revenues up to just shy of £600 million.Figures compiled by the Department for Culture, Media and Sport, on behalf of Pact, show that total revenue from the exploitation of TV programmes and their associated activities… Continue reading UK TV Show Sales Overseas Rise 20%
Leading bakery Greggs is set to launch a £3 million integrated campaign, which will be fronted by funny-man Paddy McGuinness and developed by their newly appointed advertising agency, Propaganda.The campaign, which features the new strapline Greggs the Bakers – Ready When You Are, will involve national and regional multi-channel and terrestrial television advertising, along with… Continue reading £3 Million Integrated Campaign For Greggs
Wallpaper* has announced that Kay McMahon has been appointed to the new role of digital director.McMahon is currently deputy editor of handbag.com and was part of its senior launch team seven years ago.She recently launched handbag’s standalone parenting website, gomamatoday.com, and was responsible for developing online communities across the handbag titles.Prior to handbag.com, McMahon worked… Continue reading Wallpaper* Appoints Digital Director
