More Uk articles

New figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) reveal that UK internet advertising expenditure grew 41% in 2006, breaking the £2 billion barrier as marketers moved their budgets online.The IAB figures show that £2 billion was spent online by advertisers targeting the 31 million (source: GfK NOP) people connected to the internet.This… Continue reading UK Internet Advertising Spend Grows 41%

New research from Parks Associates claims that 29% of all US households (31 million homes) do not have access and do not intend to subscribe to an internet service over the next 12 months. The National Technology Scan found that the main cause for non-subscribers is not economic but rather a perceived low value of… Continue reading Many Americans Not Interested In Internet

Channel 4 Radio has submitted its proposals for the new national commercial digital multiplex to Ofcom as part of a consortium called the 4 Digital Group.As reported earlier, if Channel 4 wins the multiplex licence it will broadcast ten national radio stations as well as secondary services, such as podcasts.New stations on the licence are… Continue reading 4 Digital Group Reveals Digital Multiplex Bid

As the ever-ravenous buying habits of consumers continue to grow, so does the importance of Search for advertisers. Darran Snatchfold, MSN market insight analyst – search, explores whether Search can be considered as a true ‘media’…When the advertising community thinks of Search, it thinks of VERY large numbers – the earnings of Google, for instance,… Continue reading Search: More Than A Large Number

One of the themes to come out of today’s MediaTel Group seminar on the future of digital was the social networking phenomenon, as exemplified by websites such as MySpace and Facebook.The chair of the event, Torin Douglas asked the assembled panelists if they believed that social networking sites are here to stay or did they… Continue reading Seminar Examines Social Networking Phenomenon

Richard Eyre is to join GCap as deputy chairman on May 1, before taking over as chairman in November, and will give up his place on the board of the Guardian Media Group.Ralph Bernard, Chief Executive of GCap Media said “Richard is someone I deeply respect and admire. His wide experience covering advertising, radio, television,… Continue reading Richard Eyre To Become GCap Chairman

Traditional media are making inroads into evolving for the digital age, according to panellists at the latest MediaTel Group seminar on the future of digital, which was held this morning in London’s Westminster.“Traditional media people do get it,” said Andrew Walmsley, co-founder of digital communications agency, i-level, adding that the majority were working hard to… Continue reading Traditional Media On Track For Digital Evolution

Traditional media are making inroads into evolving for the digital age, according to panellists at the latest MediaTel Group seminar on the future of digital, which was held this morning in London’s Westminster. “Traditional media people do get it,” said Andrew Walmsley, co-founder of digital communications agency, i-level, adding that the majority were working hard… Continue reading Traditional Media On Track For Digital Evolution

Piczo, the teen social networking site, has teamed up with Microsoft Digital Advertising Solutions to offer advertisers new opportunities to reach UK teenagers.Under the terms of the deal, Microsoft will be Piczo’s exclusive UK ad sales partner across all communication formats and market categories.The deal will enable Piczo to focus on enhancing product and service… Continue reading Microsoft Teams Up With Teen Social Networking Site

One of the themes to come out of today’s MediaTel Group seminar on the future of digital was the social networking phenomenon, as exemplified by websites such as MySpace and Facebook. The chair of the event, Torin Douglas asked the assembled panelists if they believed that social networking sites are here to stay or did… Continue reading Seminar Examines Social Networking Phenomenon