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By 2010 more than half (55%) of all the video content consumed online in the US will be user generated, representing 44 billion video streams, according to a new forecast from Screen Digest. Screen Digest says that the user generated online video market (UGOV) exploded in 2006 and by the end of the year, user… Continue reading US User Generated Content To Grow

Dominic Stead, currently joint managing director at Media Planning Group, has joined InviseoMedia, the in-flight media company as its new CEO. Stead takes over from Andersen Cheng, currently acting CEO at Inviseo Media, and will be responsible for taking the InviseoMedia proportion global and building on the recent deal to supply Ryanair’s fleet with tray-table… Continue reading Stead Leaves MPG

Richard Addis, the former editor of the Daily Express and FT Weekend, is to launch a free daily newspaper in London at the end of March.The new paper, called Newsstand, will be delivered each weekday morning to 30,000 upmarket London homes.According to reports in the trade press, the paper’s content will come mostly from third… Continue reading New Free Paper For London

Online activities will be the direct marketing spending priority of 2007, according to Alterian’s fourth transatlantic annual survey of over 500 direct marketers, marketing service providers and agencies. The survey found that 85% of respondents expect their online direct marketing expenditures to increase in 2007. This spending projection is the largest expected increase since the… Continue reading Online To Be Main Marketing Spending Priority Of 2007

Commercial television advertising impacts in the UK during 2006 increased year on year by 1%, according to BARB data from TV marketing body Thinkbox.Over two billion TV ads were viewed every day on average in 2006, with 16-24 year olds increased their viewing of TV ads by almost 4%. ABC1 adult impacts grew by 0.6%… Continue reading UK Consumers Watch More Than Two Billion Ads A Day

Alex Russell has moved from agency MPG to join IPC Southbank as its new group advertising director, responsible for the group’s women’s glossies including Marie Claire, Homes and Gardens, InStyle and Woman and Home.Currently head of press at MPG, Russell previously ran the LVMH portfolio as well as key brands in the motors, finance, entertainment… Continue reading Russell Set To Boost IPC Women’s Weekly Portfolio

ITV1 lost nearly 4% points from its viewing share during December, whilst multichannel viewing increased at a similar rate year on year.In digital homes, however, all terrestrial broadcasters except ITV1 displayed increases in viewing share, as strong Christmas programming dominated the December schedules.All ViewingAcross December, ITV1 saw its share fall to 18.4%, compared to 22.3%… Continue reading Television Viewing Round-Up – December 2006

Sky is to launch a large scale marketing campaign to promote a triple-play offering of broadband, TV and telephone.The new package, called See, Speak, Surf, has a £20 connection fee and customers will also have to pay BT line rental of £11 per month.The TV package will include all of Sky’s basic channels, including Sky… Continue reading Sky To Launch Triple Play Bundle

Belinda Beeftink, formerly the director of client services at Telmar, has left the advertising media information service and it is understood that she is set to join the IPA, working on its TouchPoints system.Beeftink, who has been at Telmar for around 14 years, was involved with the launch of TouchPoints at Telmar, and an announcement… Continue reading Beeftink Leaves Telmar For The IPA

David Pemsel has been appointed as ITV’s group marketing director, following the departure of Clare Salmon at the end of last year.Pemsel, who joined ITV in October 2005 as marketing director, will be responsible for ITV’s overall marketing strategy including on and off-air marketing for the broadcaster’s branded channels, trade marketing, media planning and programme… Continue reading New Marketing Boss For ITV