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Emap Advertising has developed a new research panel to gain consumer insight and aid clients in maximising the effectiveness of their campaigns.“The Inside”, which will go live from 15 November, will consist of a panel of 10,000 + members, aged 15 years and over, who have been recruited from a wide range of Emap’s media… Continue reading Emap Advertising Launches New Consumer Insight Panel

Freeview has developed a new brand in order to engage with consumers and communicate the central values of the free-to-air digital television service, such as its simplicity and one-off cost.‘Free TV Land’, which has been developed by Branded and design agency 999, carries the strapline “where great TV is free” and will be used across… Continue reading Freeview Develops New Brand To Raise Awareness Of Platform

Microsoft is to enable users of its Xbox 360 games console in the US to download films and TV shows to buy or rent, after signing deals with several TV and movie companies.The software giant has done deals with CBS, Warner Bros Home Entertainment, MTV networks and Paramount Pictures for TV and movie downloads on… Continue reading Microsoft Launches Movie And TV Downloads On Xbox 360

Aegis has received the support of major shareholders as it attempts to stop Vincent Bollore from gaining two seats on its board. Bollore’s nominees, Philippe Germond and Roger Hatchuel, were rejected by shareholders at a meeting earlier in the year (see Bollore Fails In Board Bid). They will be voted on at an EGM to… Continue reading Aegis Shareholders Unite Against Bollore

The Telegraph Group made an operating loss of £12.1 million in the year to January 1 2006, following the £45.8 million cost of relocating to new offices and restructuring. The £45.8 million was made up of £32.2 million in relocation expenses and £13.6 million for the cost of reorganisation, which included redundancies. Turnover at the… Continue reading Telegraph Group Records £12 Million Operating Loss

NTL:Telewest has announced that total revenue in the third quarter 2006 was £1,024.9 million, up £140.6 million compared with the second quarter of 2006, due to the acquisition of Virgin Mobile. Total revenue was up £542.2 million compared to the third quarter of 2005, which NTL says was due to the merger with Telewest and… Continue reading NTL:Telewest Announces Q3 Results

Interpublic’s revenue has remained flat for the third quarter of 2006, at $1.45 billion, up from $1.44 billion for the same period a year ago. Interpublic also recorded revenue of $4.31 billion for the first nine months of 2006, compared to $4.38 billion during the first nine months of 2005. Organic revenue increased 2.7% compared… Continue reading Interpublic Revenues Remain Flat

The number of commercial Wi-Fi hotspots will grow by 47% worldwide to 143,700 this year, according to a new report from ABI Research. ABI says that Europe is currently the market leader with over 57,000 hotspots. It adds that one major driver of Wi-Fi hot spots is retail establishments, with McDonalds being a prime example,… Continue reading Commercial Wi-Fi Hotspots To Grow 47%

Viacom Outdoor recently revealed new research proving that the longer a person spends with an ad, the more likely they are to absorb its content. Steve Cox, strategic planning director at the company explains how the study set about proving its hypothesis…The past couple of years have seen “engagement” truly enter the communications planning lexicon,… Continue reading Total Recall

The biggest spenders on online content are 16-24 year olds, averaging £5.34 per month (£64 per year) according to new research from Nielsen//NetRatings.According to Nielsen//NetRatings, the average Briton online spends £3 a month (£36 per year) no streaming/downloading audio and video content.Although the majority of this spend (57%) still goes on audio content, video content… Continue reading Teens Are Biggest Online Content Spenders