The start of WAGs’ Boutique lured just 334,000 adults on average to ITV2 last night, giving the channel a 2% viewing share of the multi-channel television network, despite a considerable marketing push.London freesheet thelondonpaper, which has a circulation of 410,000, was yesterday wrapped in a full colour advert for the programme, designed to look like… Continue reading WAGs Fail To Wow For ITV2
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River FM, a radio station based in Livingstone, has become just the second ever station in UK history to return its licence to Ofcom, after it failed to find a buyer.The Scottish station stopped broadcasting yesterday evening having been on the air for three years.Its owner, the Kingdom Radio Group, put it up for sale… Continue reading Scottish Radio Station Hands Back Licence
Head of marketing at the Internet Advertising Bureau, Kieron Mathews, discusses why digital creative and media agencies need to find a way to work together to generate more effective campaigns…There’s a lot of talk of communications convergence these days – from hardware like telephones to music, TV and online, through to agencies championing convergence in… Continue reading Digital Creatives Need Creative Media
MediaTel Group is gearing up for the next installment in its ‘Future Of…’ series of seminars, with the latest focus on consumer magazines.Shortly after the July to December 2006 ABC data for consumer magazines is released, the UK’s leading online media intelligence company will turn its attention to this ever mutable sector, hosting a lively… Continue reading MediaTel Group Examines Future of Consumer Magazines
Sky recorded net customer growth of 183,000 in the October-December period of 2006, taking its total figure to 8.4 million customers, although its pre-tax profits in the six months to December 31 were down 4.6% year on year to £395 million.There was record growth in Sky+ boxes to 2.13 million, in 1.97 million households.It was… Continue reading Customer Growth For Sky But Profits Down
Sky’s interim results for the six months ending December 31 show that pre-tax profits were down 4.6% from year on year to £395 million. However, revenue increased by 10% to £2,220 million, including £22 million from Sky Broadband and £77 million from Easynet Enterprise. The satellite broadcaster recorded net customer growth in the October-December period… Continue reading Sky Profits Down
JCDecaux has announced 2006 revenues of €1.9 million, an increase of 11.5% compared with a year earlier. Excluding acquisitions and the impact of foreign exchange, organic revenue growth was 7.7%, reflecting stronger than expected growth in the fourth quarter and well ahead of growth in the global advertising market. In the fourth quarter, consolidated revenues… Continue reading JCDecaux Announces Strong Revenue Growth
US advertising will grow 5.8% in 2007, according to the second annual report on ad spending from Outsell Inc. The study of US advertisers, who control about $6.5 billion of spending, shows that companies plan to increase their online spending by 18% this year, faster than for any other major media type. Advertisers also plan… Continue reading US Advertising To Grow 5.8% This Year
The new Media Insights report from PricewaterhouseCoopers (PwC) shows that the number of mergers and acquisitions in the European media sector rose 75% to €43 billion (£28 billion) in 2006, the most activity for six years. The number of deals in Europe was up 12% to 175 transactions last year and, if the UK is… Continue reading European Mergers And Acquisitions Reach Six Year High
Active home internet usage experienced its largest growth in Spain as the year closed out, according to new research from Nielsen//NetRatings. Active Internet Universe, December 2006 Country November 2006 December 2006 Growth (%) Diff. Australia 10,648,118 10,698,764 0.48 50,647 Brazil 14,448,077 14,419,335 -0.2 -28,741 France 20,876,899 21,183,022 1.47 306,123 Germany 33,282,100 33,396,576 0.34 114,476 Italy… Continue reading Home Internet Usage Increases
