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Carlton Screen Advertising is launching a new marketing campaign to promote cinema advertising, in an attempt to remind the media industry that cinema ads stand up against other mediums.The campaign, which arose after talking with media planners about consumers’ growing media multi-tasking habits, will focus on the premise that cinema-goers are fully engaged and less… Continue reading Carlton To Launch Campaign To Promote Cinema Advertising

The National Television Awards on ITV1 last night attracted a peak audience of 6.7 million adults towards the end of its two and a half hour timeslot.This was slightly down on last year’s peak of 6.9 million adults, and the average was also down, from 6.5 million adults in 2005, to 6.2 million this year… Continue reading 6.7 Million Adults Tune Into National Television Awards

Outdoor advertising has a tremendous future, especially in the digital world, according to chief executive of Future plc, Stevie Spring, who was on the panel at MediaTel Group’s Media Question Time, held in London last night.“I think out of home has been the new broadcast for a very long time,” she said. “The ability of… Continue reading MQT: Bright Future For Outdoor Advertising

Andy Duncan, head of Channel 4, is back in the running for the ITV chief executive role, with reports claiming that a decision will be made next week.Duncan ruled himself out of the race to succeed Charles Allen in August, although reports in the trade press now say that he is one of the favourites… Continue reading Andy Duncan Back In Frame For ITV Top Job

By the year 2020, 50% of advertising expenditure will be online, according to Richard Eyre, chairman of the IAB, who was speaking at last night’s Media Question Time, hosted by MediaTel Group.“I think with the traditional media all going online – television, radio, newspapers, magazines at least – that the difference between their online products… Continue reading MQT: 50% Of Adspend Will Be Online By 2020

Catalogues play an important role in driving customers to websites and maintain loyalty through low cost online channels, according to new research from Royal Mail.The research, which takes in UK internet users, said that over 70% stated that they were that they were likely to go to the website after reading the catalogue.In addition, the… Continue reading Catalogues Drive Customers To Websites

ITV must get rid of the Contract Rights Renewal, take a good look at its programming and scheduling and appoint an inspiring leader if the broadcaster is going to survive in the modern world.This advice to the broadcaster emerged at MediaTel Group’s annual Media Question Time event, held in London last night.“[ITV] does need a… Continue reading MQT: ITV Must Scrap CRR

With an increasing amount of free newspapers appearing in the market, will all news, particularly with regard to traditional paid-for newspapers, be free in five years?This was one of the subjects up for discussion at MediaTel Group’s latest Media Question Time event, and the question garnered mixed responses from the assembled panel of industry experts.Guy… Continue reading MQT: Could All News Be Free In Five Years Time?

Specialist magazines have greater strength online than mass publications, according to Stevie Spring, chief executive of Future plc who was speaking at MediaTel Group’s annual Media Question Time last night.“I think that strong-ish brands offline are the ones that will be really strong online,” she said. “Because in many respects the specialist magazines have a… Continue reading MQT: Magazines Find Strength In Online

Andy Duncan, head of Channel 4, is back in the running for the ITV chief executive role, with reports claiming that a decision will be made next week. Duncan ruled himself out of the race to succeed Charles Allen in August, although reports in the trade press now say that he is one of the… Continue reading Andy Duncan Back In Frame For ITV Top Job