More Uk articles

News International has bought internet domain names for a variety of regional newspapers, giving rise to speculation that it could expand free newspaper thelondonpaper to other UK cities.“We registered several names when we launched thelondonpaper as a matter of course but we are 100% focused on London for the foreseeable future,” a News International spokeswoman… Continue reading Thelondonpaper Owners Could Expand Free Title

The report forecasts that new digital platforms will generate $5 billion in yearly spend by 2011, with ad skipping DVRs putting $12 billion at risk. In the Evolving Business Models for Television & Filmed Entertainment report, JupiterResearch says that the projected figures will account for 2% of advertiser and consumer spending, with 5% at risk.… Continue reading Value Of New Digital Platforms Lies In Promotion

IPTV subscribers are predicted to more than double in 2007, to 13.3 million, from an expected 6.4 million in 2006. Recent research from Informa Telecoms & Media said that there will be 36 million IPTV homes by 2011, or around seven times as many as 2006 (see 36 Million IPTV Homes By 2011). Gartner says… Continue reading Worldwide IPTV Subscribers To Reach 48.8 Million by 2010

Advergaming, using games to advertise or promote a product, is thought by large advertisers to perform much better than TV advertising, according to a new report from The Bridge. The report says that large advertisers like automobile manufacturers believe that advergames perform better than TV advertising because game companies give advertisers extra control compared to… Continue reading Game Advertising Could Perform Better Than TV

Scarborough says that the ‘online exclusive’ audience, the audience that reads a newspaper’s website but not its printed version, accounts for two to 15% of the integrated newspaper audience of the publications examined in its report. The research shows that the Arizona Republic print edition reaches 56% of adults in the Phoenix market. However, when… Continue reading US Newspapers Increasing Audience Beyond Core Products

The IPA has launched the next stage of the TouchPoints integrated planning database, which is a major step towards enhancing media planning across the industry.The system brings together a wealth of data into an integrated planning system that is able to create a single source measurement of likely contact across all media.“[TouchPoints] is something that… Continue reading IPA TouchPoints Goes Live

GCap Media’s Capital Radio will next week launch its first advertising campaign in 18 months, sending out a team armed with innuendo strewn notes.The campaign launches on Monday and is based round the slogan “Who’s doing who?”. It will utilise posters, online ads, faxes to London firms and hand written notes laden with innuendo.The campaign… Continue reading Capital Radio In New Ad Campaign

Emap Radio has created an all speech radio format in its bid to win the new Manchester FM commercial radio licence.Piccadilly Talk will feature Manchester focused conversation, news, sport, current affairs and Manchester specific issues. Emap Radio’s Terry Smith, who is leading the bid, said: “Piccadilly Talk is the all speech station that Manchester has… Continue reading Emap Radio Creates New Format For Manchester Bid

City AM, London’s free business newspaper, has launched CITY M, a bite-sized news service that is delivered direct to mobile phones.The move is a first for a daily paper and provides advertisers with a new platform in the shape of banner ads and pop-ups, which could potentially be personalised for the user.At 6pm, users of… Continue reading City AM Launches Direct To Mobile Phone News Service

Social networking site and MySpace rival, Bebo, is on target to overtake eBay as the most searched for UK brand on the internet, according to the latest analysis from Hitwise.Since May, Bebo has been the second most searched for brand in the UK after eBay, measured as a share of UK internet searches by Hitwise,… Continue reading Bebo Set To Overtake eBay As Most Searched For Brand