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Total global advertiser spending on mobile messaging and display advertising is forecast to grow from $1.4 billion in 2006 to $2.9 billion in 2011, according to a new report from JupiterResearch. According to the report, ad spending on mobile marketing will see substantial growth over the next five years, for the most part driven by… Continue reading Spending On Mobile Advertising Could Reach $2.9 Billion

David Evans, director of Continental Research, discusses how the impending digital switchover will effect UK households, and the potential problems that lie ahead for the terrestrial television channels…Forget White City, Gray’s Inn Road, Horseferry Road, Long Acre or Osterley, the most exciting place in British broadcasting is the media hotbed of Cumbria and the Scottish… Continue reading Switching Off

A new online system is set to go beyond time-shift and on-demand television facilities, with the launch of TIOTI, described by one of its founding partners as a giant personalised digital video recorder online.The system is “like TiVo for the internet,” according to Paul Cleghorn, who developed the service as a reaction to waiting for… Continue reading Next Generation Of Online TV To Launch

ITV is supposedly lining up a ‘dream team’ of Stephen Carter, former head of Ofcom, as chief executive, and Channel 4’s Kevin Lygo as director of programmes.According to reports in the trade press, the duo are the frontrunners to take over the posts, with shareholders wanting to bring in a new programming chief at the… Continue reading ITV Could Get Carter

ITV has again been linked with SMG’s cinema advertising business Pearl & Dean, following SMG’s announcement that it would be selling both Pearl & Dean and Primesight, its outdoor advertising business. ITV was first linked with Pearl & Dean at the end of September (see ITV Could Bid For Pearl & Dean), following the sale… Continue reading ITV Linked With Pearl & Dean

The founder of Wallpaper, Tyler Brule, is to launch a new high-end business and cultural magazine called Monocle.The new magazine will, according to reports in the trade press, be based in London and be sold worldwide, with offices in Tokyo, New York and Zurich.Monocle will provide business reportage, and coverage of the latest cultural happenings… Continue reading Wallpaper Founder To Launch New Magazine

Publicis Groupe, the world number four advertising agency, is looking for acquisitions, according to chairman and CEO Maurice Levy. Talking to the Wall Street Journal, Levy said: “We are contemplating several possible strategies in terms of acquisitions. “We will definitely move to an acquisition strategy provided it does service the interest of shareholders.” Levy was… Continue reading Publicis Looks To Implement Acquisition Strategy

Future publishing has signed a deal with Sony, reviving the Official PlayStation Magazine title for a new magazine to launch next month.The magazine will continue to lead with editorial about the forthcoming PlayStation 3 console, which is launched in the UK next March, alongside coverage of portable console the PSP and the established PS2.Future will… Continue reading Future To Revive Official PlayStation Magazine

Metro International has announced its financial results for the third quarter and the nine months ended September 30 2006. For Q3 2006, net sales increased by 18% to $87.1 million (2005: $74.0 million). At constant exchange rates, net sales improved by 11%. Metro International recorded a group operating loss of $8.9 million (2005: loss of… Continue reading Metro International Announces Q3 And Nine Month Results

London International Television Ltd is set to launch a new broadcast and IPTV channel on the Sky Digital platform next month, designed to appeal to entrepreneurial and business-minded viewers.The Business Channel will broadcast for 18 hours a day and will aim to feature a wider spectrum than established financial news channels. The station will house… Continue reading New Channel To Launch On Sky Digital Platform