The World Association of Newspapers (WAN) has launched a new initiative aimed at developing a new measurement standard for newspaper readership across print and digital.It has set up a Media Measurement Integration Task Force to explore the possibility of creating a global standard for combined print and digital measurements.The task force’s first project will be… Continue reading WAN To Develop Measurement Standard For Digital And Print Newspapers
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The Committee for Advertising Practice (CAP) is near to agreeing a plan which could see all food and drink advertising, except ads for fruit and vegetables, banned from non-broadcast media.The plan was raised at yesterday’s Department of Health food and drink advertising and promotion forum and, according to a report in the Guardian, it goes… Continue reading CAP Puts Forward Radical Plan For Food Ads
This week sees the start of Friday Night Lights on ITV4, the latest in a somewhat dwindling line of US television imports.Just as it’s getting harder for UK heavyweight channels BBC One and ITV1 to come up with fresh, new, audience-grabbing programmes, it’s even tougher in the harsh world of US network TV.For the current… Continue reading US Imports – The Hits & Misses
Women’s celebrity glossy Hello! has just launched a new digital edition, available online as soon as the print edition hits newsstands.A user friendly format, accessed through hellomagazine.com, replicates the print version, even allowing users to flick through its virtual pages.The digital mag also includes a search feature, enabling readers to track down a specific story… Continue reading Hello! Launches Digital Edition
Viacom in the US is set to become the first major TV/movie producer to sign a deal with Joost, the forthcoming television and video over the internet project from the founders of VOIP service Skype.The deal involves licensing hundreds of hours of programming from Viacom’s properties, like MTV, Comedy Central, Spike TV and Paramount Studios.… Continue reading Viacom To Strike Content Deal With Skype Founders
Graham Dene has been recruited by GMG Radio to front the breakfast show on its soon to be relaunched London station Smooth.Dene will be part of the new look Smooth as it changes format from a jazz and soul station to an easy-listening one aimed at the over-50s on March 26.There are however, rumours that… Continue reading GMG Radio Wants Dene For A Smooth Breakfast
BBC Staff, together with a group of MPs, have written a letter to the BBC Trust urging it to reject proposed advertising on its BBC.com international website.The letter, published today in national newspapers, was signed by 10 MPs and follows an Early Day Motion submitted by Labour MP Austin Mitchell.The MPs are concerned that hosting… Continue reading MPs And Staff Say No To BBC Web Ads
Sir Martin Sorrell, head of WPP, has said that those in charge of running media companies should make sure that they keep up with the shift in power taking place in the media industry.Sorrell, speaking yesterday at a Chrysalis event, said that media owners need to get their heads around the fact that profitability will… Continue reading Sorrell: Media Owners need To Keep Pace With Change
Former Ofcom chief policy partner, Kip Meek, is set to become a non-executive director on the board of the RadioCentre.Meek helped to set up Ofcom in 2003 and became chief policy officer in 2005, setting up an international group and chairing the European Regulators Group, which was made up of representatives from regulatory bodies across… Continue reading RadioCentre Makes Meek Appointment
Many early adopters of mobile television and video services are not keen on revisiting the technology, according to a survey of 22,000 European mobile users commissioned by Tellabs.The research, conducted by M:Metrics in the UK, Germany, Italy, France and Spain, showed that on average, former users of mobile TV and video outnumber current users by… Continue reading Early Adopters of Mobile TV Not Keen On Service
