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The owners of digital music players (DMPs) in the US represent an attractive audience for consumer electronics advertisers, according to new research from comScore Networks. ComScore says that 27% of all US internet users currently own one or more DMPs, with online DMP owners slightly more likely to be male (53%) and more than one… Continue reading Owners of Digital Music Players Have High Affinity For Online Shopping

A new study on product placement in the US from Nielsen Media Research has found that 57.5% of television viewers recognised a brand when viewing a product placement in combination with a commercial, as compared to 46.6% of those viewers exposed only to a commercial for that brand. Nielsen Media Research adds that the reinforcement… Continue reading US TV Ads Get 20% Boost In Brand Recognition From Product Placement

Channel 4 is to launch an on-demand service from December 6, offering over 500 hours of content to PC users for up to £1.99.The 4oD service will give users up to 30 days to access repeats of current shows such as Ramsay’s Kitchen Nightmares and Hollyoaks.TV programmes will cost 99p and films will cost £1.99… Continue reading Channel 4 To Launch On-Demand Service

An average of 5.9 million adults watched England’s friendly 1-1 draw with Holland on BBC One last night, taking a 29% audience share for the broadcaster between 7pm and 9pm.I’m A Celebrity… Get Me Out Of Here remained the most watched programme in the 9pm to 10pm timeslot, despite losing viewers from the series’ first… Continue reading England Friendly Lures Just Under Six Million To BBC One

3G mobile customers will from December be able to access their home television channels via their mobile phone handsets, after the company agreed a partnership with electronics firm Sling Media Inc.The SlingPlayer Mobile delivers the home TV experience on mobile handsets using standard 3G network connections. Any programme that can be watched at home will… Continue reading 3 Signs Mobile TV Partnership With Slingbox Company

Ofcom will review the way it regulates the radio industry in order to address challenges facing the sector, with the potential for ownership rules to be adjusted and programming formats scrapped.Issues such as the lack of growth in advertising and the pressure on local stations from digital radio have forced the communications regulator to act.… Continue reading Ofcom To Review Radio Industry Regulation

Clear Channel Communications has been sold for $26.7 billion, to private equity firms Bain Capita and Thomas H Lee.Clear Channel Communication’s management team, led by founding family members and shareholders Mark and Randall Mays, will stay on the board.Last week it was rumoured that JCDecaux was on the verge of making a bid for Clear… Continue reading Clear Channel Communications Sold For $26.7 billion

The number of internet users reached 28.3 million over the third quarter of 2006, according to figures released by BMRB. This represents a 10.6% growth from the same period last year.The total number of people going online is now nearly five million more than it was two years ago.Usage LocationInternet usage at home continues to… Continue reading Online Usage Round-Up: Internet Usage Now More Than 28 Million

Six major manufacturers have signed up to produce the Freeview Playback digital TV recorders, with some devices slipping into the market via Sony centres in time for Christmas, despite a delay to the product’s major marketing campaign.Alba, Humax, Sagem, Sharp, Sony, and TVonics have signed up to make the recorders, which will not be properly… Continue reading Freeview Playback To Be Widely Available By Next Summer

The internet will become the primary medium for the distribution of all content, according to the chairman of the IAB, Richard Eyre, who was speaking at the company’s Engage 2006 conference in London yesterday.“As we enter a phase where true convergence begins to take place, the internet will become the primary distribution for content,” he… Continue reading Internet To Become Primary Medium For Distribution Of All Content