The number of active internet users dropped slightly from May to June following growth between April and May, according to Nielsen//NetRatings. The decline, of about 750,000 users, was tracked by Nielsen//NetRatings across 10 countries. Decline was not universal though, with Brazil (1.14%); Italy (1.28%); Spain (1.13%); Switzerland (0.91%) and the U.S. (0.32%) all showing growth,… Continue reading Internet User Numbers Drop From May To June
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Yahoo! has had to delay plans to develop an enhanced search facility that would allow advertisers to target customers more accurately through search engine word analysis. Plans for the development of the function are now likely to be put on hold until Q4 after the company reported a Q2 net profit drop of 78% to… Continue reading Yahoo! Delays New Search Facility For Advertisers
US Advertising spend in the first quarter of 2006 rose 5.6% over the same period last year, according to new research from Nielsen Media Research. Ad spend, which rose in almost all reported media, was led by internet, Spanish-Language TV and outdoor, while slight declines were felt in coupon, local newspaper and network radio. The… Continue reading US Ad Spend Rises 5.6% Year-On-Year
The Ofcom Board has announced that Luke Johnson has been reappointed as chairman of Channel 4 for an additional three year term, to last until 2010.Johnson has been chairman since January 2004, during which period the corporation has increased its audience share, attracted positive support for its programme schedule and improved its profitability.The reappointment comes… Continue reading Johnson Reappointed Chairman Of Channel 4
Last night’s 7.30pm edition of Coronation Street was a real audience grabber for ITV1, with a peak audience of 8.2 million adults.The show managed an average of 7.9 million adults (a 52% audience share) over the half hour and then came close to that figure again with its second helping of the evening at 8.30pm,… Continue reading Coronation Street The Winner With 8.2 Million Adult Viewers
As commercial director at Guardian Newspapers Ltd, Stuart Taylor is responsible for ensuring the success in the advertising community of future format changes for the Guardian and the Observer. Here, ahead of MediaTel Group’s National Newspaper Seminar, he discusses how GNL is keeping up with the ever-evolving press…Strong newspaper brands will exploit the opportunities emerging… Continue reading The Future Of The Press
Sky launches its free broadband service today, saying that it will invest around £400 million in the development of the business over the next three years.Advance registration for the service begins at noon today, with sales set to start in early August.The launch of Sky Broadband has been made possible by Sky’s network which covers… Continue reading Sky Launches Free Broadband Service
Ofcom has announced that it could advertise the second national digital radio multiplex licence by the end of the year, which will enable DAB transmissions across most of the UK.However, international agreements on frequency use, intended to reduce interference between broadcasts from neighbouring countries, will mean that some coastal areas in south and south-east England… Continue reading DAB Radio Transmission Set To Expand
JCDecaux, which handles Tesco’s advertising, is to fit backlit advertising panels in the supermarket giant’s Metro shops, creating the first in-store poster network at a UK supermarket chain.According to reports in the trade press, the poster network will be launched with GlaxoSmithKline’s Lucozade as the first advertiser. The double sided panels which will be used… Continue reading JCDecaux To Launch In-Store Poster Network For Tesco
Wallpaper, the design magazine published by IPC Media, has launched a new advertising division tasked with developing innovative advertising solutions for clients.The team, Bespoke, will be the central creative resource for generating original solutions for clients looking for cutting edge advertising opportunities within the magazine. Projects will work within and beyond the magazine, each created… Continue reading Wallpaper Launches Ad Sales Division
