JCDecaux, which handles Tesco’s advertising, is to fit backlit advertising panels in the supermarket giant’s Metro shops, creating the first in-store poster network at a UK supermarket chain.According to reports in the trade press, the poster network will be launched with GlaxoSmithKline’s Lucozade as the first advertiser. The double sided panels which will be used… Continue reading JCDecaux To Launch In-Store Poster Network For Tesco
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Wallpaper, the design magazine published by IPC Media, has launched a new advertising division tasked with developing innovative advertising solutions for clients.The team, Bespoke, will be the central creative resource for generating original solutions for clients looking for cutting edge advertising opportunities within the magazine. Projects will work within and beyond the magazine, each created… Continue reading Wallpaper Launches Ad Sales Division
The Ofcom Board has announced that Luke Johnson has been reappointed as chairman of Channel 4 for an additional three year term, to last until 2010. Johnson has been chairman since January 2004, during which period the corporation has increased its audience share, attracted positive support for its programme schedule and improved its profitability. The… Continue reading Johnson Reappointed Chairman Of Channel 4
Mediaedge:cia, the media communications specialist company and part of GroupM, has restructured operations, splitting its Investment Division into broadcast and non-broadcast departments. Former head of television, Phil Wise, has been promoted to the role of head of broadcast, which will expand his role and responsibilities to include television, radio and cinema. Meanwhile, Victoria Sangster has… Continue reading Mediaedge:cia Undergoes Restructure
Trinity Mirror has agreed to sell its magazines and exhibitions business Inside Communications Ltd (‘ICL’) for £41.5m. ICL is being acquired by ICL’s existing management team and Ocean Media Ltd, a company set up for the transaction that is backed by private equity firm, Ion Equity. ICL publishes trade and consumer magazines and runs exhibitions… Continue reading Trinity Mirror Agrees To Sell Magazines And Exhibitions Business
Marketing budgets have been revised down for the fifth consecutive quarter as companies seek to reduce costs due to weaker than expected sales, according to the Q2 2006 Bellwether Report, the quarterly survey of marketing spend from the Institute of Practitioners in Advertising (IPA). Of the main marketing categories monitored by the Bellwether survey, main… Continue reading Q2 2006 Bellwether: Marketing Budgets Revised Down For Fifth Consecutive Quarter
Five has signed a deal to show CSI:Crime Scene Investigation, CSI:Miami and CSI:NY, on the channel’s forthcoming video-on-demand (VOD) service being launched later in the year.The deal been has signed with Alliance Atlantis to licence certain second window and exclusive VOD rights for the CSI franchise.Five says that this negotiation, part of a pan-RTL Group… Continue reading Five To Show CSI On-Demand
Daily Newspaper MarketThe daily newspaper market continued to see readership decline in the six-month period from December 2005 to May 2006, with a total downturn of 4.38% year on year, indicating continued problems for the sector.There were some success stories amidst the depression, however, with the Independent adding a remarkable 26.4% to its total year… Continue reading NRS National Newspaper Round-Up: May 2006
Trinity Mirror has agreed to sell its magazines and exhibitions business Inside Communications Ltd (‘ICL’) for £41.5m.ICL is being acquired by ICL’s existing management team and Ocean Media Ltd, a company set up for the transaction that is backed by private equity firm, Ion Equity.ICL publishes trade and consumer magazines and runs exhibitions including one… Continue reading Trinity Mirror Agrees To Sell Magazines And Exhibitions Business
Marketing budgets have been revised down for the fifth consecutive quarter as companies seek to reduce costs due to weaker than expected sales, according to the Q2 2006 Bellwether Report, the quarterly survey of marketing spend from the Institute of Practitioners in Advertising (IPA).Of the main marketing categories monitored by the Bellwether survey, main media… Continue reading IPA Bellwether: Marketing Budgets Revised Down For Fifth Consecutive Quarter
