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Marketing budgets have been revised down for the fifth consecutive quarter as companies seek to reduce costs due to weaker than expected sales, according to the Q2 2006 Bellwether Report, the quarterly survey of marketing spend from the Institute of Practitioners in Advertising (IPA). Of the main marketing categories monitored by the Bellwether survey, main… Continue reading Q2 2006 Bellwether: Marketing Budgets Revised Down For Fifth Consecutive Quarter

Five has signed a deal to show CSI:Crime Scene Investigation, CSI:Miami and CSI:NY, on the channel’s forthcoming video-on-demand (VOD) service being launched later in the year.The deal been has signed with Alliance Atlantis to licence certain second window and exclusive VOD rights for the CSI franchise.Five says that this negotiation, part of a pan-RTL Group… Continue reading Five To Show CSI On-Demand

ITV1 seems to be showing little sign of an upturn in fortunes, with media buyers estimating that advertising bookings for September will be down 12% year-on-year, according to reports in the Financial Times.The paper reports media buyers as saying that the channel could suffer a year-on-year decline of between 10% and 12% in September early… Continue reading Decline For ITV1 Advance Bookings

BARB believes that the forthcoming trial it will conduct with RAJAR is currently the best option for obtaining accurate television audience measurement data, but that the broadcasting body is open to fresh concepts of measurement in Britain’s ever-evolving media landscape.Speaking at last night’s Media Research Group meeting, BARB research director, Tony Wearn, said the organisation… Continue reading BARB ‘Keeping Its Options Open’ For Future Of Audience Measurement

Daily Newspaper MarketBritain’s daily newspaper market looked downbeat yet again in June, with overall circulation slipping by 2.86% year on year, demonstrating further decline for the industry.Both the Mid Market and Popular sectors saw a dip across the board, with just two Quality titles bucking the overall trend. The Guardian and the Financial Times were… Continue reading ABC National Newspaper Round-Up: June 2006

ITV’s interactive advertising revenues have increased by 175% to £3 million in the first six months of 2006 and the broadcaster feels that with 20 interactive campaigns having already run this year, the new revenue stream will grow further.Heineken’s interactive sponsorship of ITV’s UEFA Cup coverage was accessed by over 3.8 million adults every month,… Continue reading ITV’s Interactive Advertising Revenues Increase 175%

QVision has won a £3 million contract to install and sell advertising on three giant banners and two digital screens on the General Post Office building in Glasgow’s main square, according to reports in the trade press.The digital screens, which are 500m square, will show 20-second slots at four-minute intervals. One of the three banner… Continue reading QVision Wins Glasgow Advertising Contract

ITV is to run TV-style advertising embedded in highlights clips and exclusive video footage of Love Island online and on mobile.The free clips will include ads from T-Mobile, Aquafresh, EA Games, Muller, Mercury Records and Direct Line, with more to be confirmed shortly.ITV has sent a dedicated online and mobile production team to Fiji to… Continue reading ITV To Embed TV-Style Ads In Love Island Mobile Clips

Talk radio formats proved to be extremely popular with bidders for the Liverpool FM licence yesterday, with a possible reach of about 1.4 million adults for the chosen station.Emap Radio went with CityTalk, a station focused on the local area with some programme ideas including Home from the House, where local MPs answer questions from… Continue reading Talk Radio Looks Likely For Liverpool

In an industry first, Sony BRAVIA is to share exclusive “behind the scenes” footage, interviews and insights for its forthcoming commercial. The first peeks backstage for the new advert, to be directed by Jonathan Glazer, will be available on www.BRAVIA-advert.com from 19 July 2006 as the shoot is progressing.This follows on from last year’s ‘bouncing… Continue reading Online Exclusives For New Sony BRAVIA Ad