Free morning paper the Metro is to launch in Brighton on Monday, meaning that the title is now available in 15 UK cities.The paper will be distributed on buses and at rail stations including Hove, Worthing and Lewes, and will carry the same content as the London edition.The paper, developed in partnership with Medialab, a… Continue reading Metro Launches Monday In Brighton
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Advertising spend on mobile phones is expected to increase massively over the next five years, creating a global market worth more than $11.3 billion annually, according to a new report from Informa Telecoms and Media. Informa forecasts that the mobile advertising market will be worth $871 million this year, a figure it expects to reach… Continue reading Mobile Ad Market To Reach $11 Billion By 2011
Vicaom chief executive Tom Freston has resigned from the company after falling out with the company’s chairman, Sumner Redstone over the battle to keep the company at the head of the digital revolution. Redstone was apparently unhappy that Viacom had missed several opportunities to become major players in the online market, missing out on buying… Continue reading Viacom CEO Tom Freston Resigns
TNS, the world’s largest provider of custom research and analysis, has recorded revenue growth of 4.5% year on year for the six months to June 30. The cmopany made an operating profit of £37.6 million, down from £41.4 million for the same period last year, whilst its profit before tax was £30 million, down from… Continue reading TNS Records 4.5% Revenue Growth In H1
WPP has announced a strategic partnership with Big Idea Group (BIG) to help clients find, develop and monetise open source innovations through BIG’s networks of independent innovators worldwide. BIG is one of the world’s largest inventor networks, with more than 10,000 members. BIG’s clients operate principally in consumer packaged goods, food and beverages, personal media… Continue reading WPP Announces BIG Strategic Partnership
Over 31 million online US homes, or two out of five online US households, subscribe to bundled services from one provider, according to new research from Telephia’s Total Communications Survey for Q2 2006. Telephia said that double and triple play bundles were the most popular with consumers, with the internet/TV bundle leading all other service… Continue reading Over 31 Million US Homes Subscribe To Bundled Services
US advertising spend rose 5.1% year on year for the first half of 2006, due to gains across media, according to preliminary figures released by Nielsen Monitor-Plus. The figures show that adspend, led by internet, Spanish language TV and local magazines, increased in almost all reported media. However, a number of media did not show… Continue reading US Adspend Grew 5.1% In H1 2006
Emap’s Zoo magazine has come under fire from the Advertising Standards Authority (ASA) after it ran a promotion offering its readers free beer without stating that an over 18s restriction applied.The ASA also questioned whether Zoo magazine was a suitable publication for an alcohol promotion because 25% of its audience was under 18 years of… Continue reading Zoo Rapped Over Beer Offer
A peak audience of 4.5 million adults (a 21.9% audience share) tuned into the Panorama programme on Jill Dando’s murder yesterday evening, with the BBC1 show managing an average audience of 4.4 million adult viewers (a 21.1% share) across its hour long running time.It was a good night for BBC1, as it kept in front… Continue reading Jill Dando Investigation Gets 4.5 Million Viewers
Thinkbox, the television marketing body for the UK commercial broadcasters, has announced a 15 month strategic partnership with The Marketing Society that will explore the issue of Effective Innovation.The six components of the partnership aim to give the 2,500 members greater knowledge and confidence in all aspects of innovation, such as identifying market opportunities, managing… Continue reading Thinkbox And The Marketing Society In Strategic Partnership
