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Film4 could make substantially more money from advertising than from the 300,000 subscribers currently paying for the service when it becomes free-to-air later in the month.The movie channel will shortly become free for viewers (see FilmFour To Be Free-To-Air From 23 JulyFilmFour To Be Free-To-Air From 23 JulyFilmFour To Be Free-To-Air From 23 JulyFilmFour To… Continue reading Free-To-Air Film4 Could Make More Money With Ads

The Financial Times is set to make around 50 of its staff redundant as part of its “new newsroom” project that will restructure editorial operations.The newspaper, which shed 15.7% of its readership year on year in the last NRS survey, says the restructure will give it “one of the most integrated multi-media newsrooms in the… Continue reading FT Job Cuts Aid Multi-Media Plans

Will Harding will join GCap Media as group strategy and development director next month, focusing on GCap’s new media activity and opportunities for developing new, non-traditional revenues.Harding will leave BSkyB where he was commercial director of the Sky networked media division, responsible for the strategic and commercial development of the company’s interactive, broadband and mobile… Continue reading New Appointment to Boost GCap’s New Media Activity

GCap Media could launch a commercial-free version of its Classic FM station on a digital frequency, charging listeners a subscription fee, according to chief executive Ralph Bernard, who was speaking to the Independent On Sunday.Mobile phone or online radio listeners would also be able to download or “podcast” premium content from other stations for a… Continue reading GCap Media Could Launch Pay Radio

Communications industry regulator Ofcom has relaxed the cross-promotion rules governing commercial broadcasters, scrapping all but two existing regulations.The code now contains two new rules that apply to promotions not within programmes, including a requirement to limit the subject of cross-promotions to just broadcasting-related services in order to protect consumers from promotions that provide no benefit… Continue reading Ofcom Relaxes Cross-Promo Rules For Commercial Broadcasters

Saturday’s Dr Who season finale managed to bring in a peak of 6.5 million adult viewers, all sitting on the edge of their seats as Rose Tyler tried to fight off Daleks and Cybermen but ended up getting whisked off into another dimension.The emotional final episode saw Billie Piper leave the show, although surprisingly the… Continue reading Dr Who Season Two Overview

By the end of 2010 there will be over 105 million residential online subscribers in the US, with over 80% subscribing to broadband, predicts new research from Leichtman Research Group (LRG). The research also shows that 69% of all US households now subscribe to an online service at home, and high-speed internet services now account… Continue reading Over 105 Million US Residential Online Subscribers By 2010

Global ad expenditure will grow 6.1% in 2006, predicts new research from ZenithOptimedia. The forecast has been slightly upgraded since April (from 6.0% growth) after strong economic growth in the US and improvement in the Eurozone economies. In 2007, ad expenditure is forecast to grow by 5.2% and in 2008 it is forecast to grow… Continue reading Global Ad Expenditure Predicted To Grow 6.1% in 2006

Clear Channel Outdoor has announced that it is offering new Premiership football packages in time for the forthcoming season.Clear Channel Outdoor UK provides more than 80,000 advertising opportunities across its brands; Clear Channel Billboards, Clear Channel Adshel, Taxi Media and Clear Channel Connect. Campaigns can be booked throughout the season, beginning with the 14 August… Continue reading Clear Channel Outdoor Offers Premiership Ad Bonanza

BBC One absolutely blew away ITV yesterday, as a peak of 15.7 million adults tuned into the Corporation’s World Cup final coverage, compared with just 3.2 million for ITV1.An average of 10.1 million adults (a 52% audience share) chose to watch the tournament climax on BBC One, while ITV1 could only manage an average of… Continue reading Viewers Choose BBC One In World Cup Final Face-Off