More Uk articles

The number of people who watch television commercials will be measured for the first time in the US, using a panel of 10,000 households with special set-top recording devices.From November, market research company AC Nielsen will measure the number of people who watch advert breaks, effectively leading to the end of guesswork for media buyers… Continue reading Ad-Break Viewing To Be Measured For The First Time

ITV has created a new position to help drive the broadcaster’s online and broadband strategy, including itv.com, Friends Reunited and the launch of a full ITV broadband service next year.Vanessa Kent has been appointed to the new role of controller of online sales, overseeing the 15-strong online sales team. She will report to Gary Knight,… Continue reading ITV Appointment To Boost Online Strategy

Total advertising spend for the UK is forecast to reach £12.25 billion in 2006, up 4.1% on 2005, according to new research from ZenithOptimedia reported in the trade press.This is lower than both the 6.1% growth predicted globally and the 4.4% growth forecast for Europe as a whole. When adjusted for inflation, UK growth is… Continue reading UK Adspend Predicted To Reach £12.25 Billion In 2006

In the US, local ad dollars for April fell 4% from the same period last year, according to the Radio Advertising Bureau (RAB) current revenue report. In addition, the grand total spot and non-spot dollars dropped 4% when compared to April 2005. National ad sales figures fell the most, by 7% from April 2005. Year-on-year… Continue reading US Radio Sales Down For April

Large percentages of smart-phone owners are consuming mobile content such as video, games and music, in addition to using their handsets to check emails and access the internet, according to new research from M:Metrics. Nearly a quarter of UK smart-phone owners reported listening to music on their handset, versus the average of 5.8%, while in… Continue reading Smart-Phone Owners Consuming More Content

Total advertising spend for the UK is forecast to reach £12.25 billion in 2006, up 4.1% on 2005, according to new research from ZenithOptimedia reported in the trade press. This is lower than both the 6.1% growth predicted globally and the 4.4% growth forecast for Europe as a whole. When adjusted for inflation, UK growth… Continue reading UK Adspend Predicted To Rise 4.1% On 2005

A new study claims that 87% of children would like to watch television on their mobile phones. The research, from Quaestor, was carried out on children aged 10-12. Quaestor said that there were differences between genders with regards to preferences for potential content, with sport more popular amongst boys and soaps more popular with girls.… Continue reading Almost 90% of Children Want Mobile TV

The Sportsman newspaper will not be submitting its circulation to an ABC audit this month, according to reports in the Guardian.The withdrawal from the audit apparently came about because its circulation results were inconsistent as a result of switching distributors six weeks ago.The Sportsman was scheduled to report an ABC figure of 23,500 copies for… Continue reading Sportsman Not Submitting ABC Circulations

Channel 4’s Big Brother was last night’s Reality TV winner, beating the launch episode of ITV1’s new series of Love Island and BBC One’s Only Fool’s On Horses.BB managed to lure more than four million adult viewers (a 20% audience share) to its drunken snog-fest, whilst BBC One’s celebrity show jumping Sport Relief programme took… Continue reading Big Brother Beats Love Island

Publishing director of TVChoice, TVQuick and Total TV Guide, Julie Lavington, explains why television listings magazines have a unique demographic reach, which advertisers can capitalise on…In a world of ever-increasing media fragmentation, it’s reassuring to note that there is still one medium that offers the savvy advertiser the opportunity to reach a family audience in… Continue reading Not Just The “Housewife’s” Choice