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Leaked documents reveal that Yahoo! has had offers turned down for Facebook, the social networking website. The documents show that Yahoo1 made an early offer of $37.5 million for 5% of the company in the first quarter of 2006 which was rejected by Facebook. At about the halfway point of the year, Yahoo proposed a… Continue reading Facebook Rejected Yahoo! Bids

Teenage shoppers in the US are becoming an increasingly influential online consumer retail demographic, according to new research from JupiterResearch. According to the new report, Teen Online Shoppers: Reach Teen Influencers and Early Adopters Through Consumer-Created Content, one in four teens say their parents always take into account their opinion about household purchases. JupiterResearch found… Continue reading US Teens Becoming Influential Online Retail Demographic

The global number of broadband subscribers reached 263.8 million in Q3 2006, with a total of 16.9 million lines added over the quarter, according to new analysis from Point Topic. The figures to September 30 2006 show that broadband’s annual growth rate dropped from 38% to 33.3% in the past 12 months. Digital subscriber line… Continue reading Global Broadband Growth Rate Drops

Johnston Press saw like-for-like print advertising revenues decrease by 8.0% for the five months ended 30 November 2006. The regional paper group added that if fast growing digital revenues were included this decline would reduce to 7.4%. In a trading update for the second half of the financial year ending 31 December 2006 , Johnston… Continue reading Ad Revenues Continue To Decline For Johnston Press

The week ending December 3 was the most active cyber shopping week to date in both the UK and Germany, with visits to secure web pages up 69% and 72% versus the pre-holiday shopping period from 28 August to 29 October, according to new research from comScore Networks. During this week, adds comScore, France saw… Continue reading Online Shopping Increases In Run Up To Christmas

Channel 4 programmes will soon be simulcast on BT Movio, BT’s wholesale service for UK mobile operators to combine live TV and digital radio content onto mobile phones.The broadcaster’s content will be streamed both to mobiles and home television sets, having previously been available as “Short Cuts”, a made-for-mobile channel of programme highlights for the… Continue reading C4 To Simulcast On Movio

The IPA is set to undertake a second TouchPoints Initiative in 2007, following the launch this October of its first integrated planning database that promises to enhance media planning across the industry.It is envisaged that this second initiative will be in the same format as the first (see IPA TouchPoints Goes Live), focusing on a… Continue reading IPA To Undertake Second TouchPoints

GCap Media’s Xfm will launch a unique interactive online radio player next week, which will enable listeners to custom make their own version of the radio station.Mi-Xfm, which will allow users to build and personalise their own station with their own type of music, has been created by the New Media team at GCap Media… Continue reading Xfm Gets Innovative With Interactive Online Radio Player

After the launch of Emap Advertising’s new research panel, Richard Fero, insight manager for marketing at Emap Advertising, explains how invaluable consumer findings were revealed through polling more than 10,000 respondents…As anyone who conducts research will tell you, technological developments have meant that the rate of change in our markets has accelerated. Our business is… Continue reading The Inside

Ids has today announced the launch of the first 30-second spot advertisement on Telewest’s video-on-demand (VoD) service.Ids has secured an agreement with Sony which will see Fallon’s 30-second explosive paint ad for Sony Bravia streamed on the Telewest VoD service.Telewest’s customers who subscribe to premium VoD content will have the opportunity to view the current… Continue reading Sony Ad First To Stream On Telewest VoD Service