Daily Newspaper MarketIn August the national daily newspaper market suffered an overall circulation drop of 3.2% year on year, a fall in sales of almost 390,000 in real terms.Both the Mid Market and Popular sectors recorded declines for all titles, whilst only the Financial Times and the Guardian recorded year on year increases in sales… Continue reading ABC National Newspaper Round-Up: August 2006
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Virgin Radio has revealed a new website, giving it a stronger focus on music and aiming at both current Virgin Radio listeners as well as those who haven’t yet discovered the station.New revenue streams including page peels, and Virgin Radio says that dedicated microsites and podcasts mean that the new site is also exciting and… Continue reading Virgin Radio Reveals New Website
ScreenFX, the digital advertising and communications specialist, has announced the acquisition of POPtv, which gives the brand a portfolio of over 3,050 screens.POPtv is an independent media sales company representing screen media in shopping malls, health and retail environments. With the acquisition of POPtv, ScreenFX doubles recently published consumer reach to 722 million consumers per… Continue reading ScreenFX Doubles Consumer Reach
Sony’s £40 million Christmas TV advertising push for its Playstation 3 console has been shelved after the video game giant pushed back the console’s European launch date.The entertainment system was to be launched in the PAL territories of Europe, Russia, Middle East, Africa and Australasia from November 17 2006, but Sony has now revised this… Continue reading Playstation 3 Christmas Ad Campaign Shelved
Mike Clasper, former chief executive of BAA, has apparently been approached by the chairman of ITV about taking over the chief executive role following Charles Allen’s departure.According to a report in today’s Independent, Clasper has held discussions with Sir Peter Burt and is keen on the job, although there are no guarantees he would take… Continue reading Clasper In Discussions For ITV Top Job
Top Up TV has announced details of a new service with a digital video recorder, which allows recording of programmes that are downloaded overnight as well as regular Freeview channels.The service has launched in part because Five are taking two of Top Up TV’s live daytime and evening channel streams to launch Five US and… Continue reading Top Up TV To Begin Anytime Recording Service
BT has named BBC1, ITV1 Channel 4 and E4 as partners for its TV to mobile service BT Movio, which launches next month.The service is broadcast using the digital audio broadcasting (DAB) network and is navigated through the world’s first implementation of a DAB delivered EPG on a mobile TV phone.Virgin Mobile will be the… Continue reading BT Announces Partners For Mobile TV Service
Youngsters should be protected from exploitative marketing techniques used on the internet, as well as from television advertising, as part of an all out bid to halt the rise in childhood obesity, according to the public health think tank, the International Obesity TaskForce (IOTF).The IOTF said that an internationally enforceable code was needed to give… Continue reading Proposal To Ban Internet Junk Food Ads
A new UK based online TV channel is to launch later this month, featuring professionally produced news, features and sports content which will be available both online and via mobile.YourKindaTV has already been tested on a trial audience, which has grown to around 10,000 users. The channel is moving towards a consumer launch with a… Continue reading New Web TV Company To Launch
Advertising spend on mobile phones is expected to increase massively over the next five years, creating a global market worth more than $11.3 billion annually, according to a new report from Informa Telecoms and Media.Informa forecasts that the mobile advertising market will be worth $871 million this year, a figure it expects to reach $1.5… Continue reading Mobile Ad Market To Reach $11 Billion By 2011
