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Chrysalis-owned Heart has taken its Jamie Theakston breakfast show national, broadcasting the programme digitally to capitalise on the success since its launch in London a year ago.The show will now broadcast through the five digital Heart regions in Central Scotland, North East, North West & Yorkshire, and South Wales & the West.The regional stations previously… Continue reading Heart Takes Theakston Breakfast Show National

ITV is preparing to challenge BSkyB’s dominance of the interactive advertising sector with a cross platform offering in partnership with Emuse.According to reports this morning, the company will offer advertisers simultaneous campaigns across digital satellite, terrestrial, internet and mobile platforms.Speaking to NMA magazine, Gary Digby, MD of ITV Sales, said: “Interactive campaigns are an increasingly… Continue reading ITV Plots Cross Platform Interactive Ads

Ocean Outdoor has scooped the contract for giant posters on the Imax cinema complex adjacent to London’s Waterloo station, providing massive exposure across the side of the building.The contractor now commands the rights to install and sell advertising banners on the giant structure, which promises to make Imax one of the most outstanding landmark sites… Continue reading Ocean Bags Imax For Giant Waterloo Site

Britain’s only dedicated gay radio station, Gaydar, is to partner with theme parks Alton Towers and Thorpe Park to offer exclusive thrill seeking weekends to listeners.Gaydar Days at Thorpe Park on September 9 and at Alton Towers September 29 – October 1 will be crammed with top DJs, dance tents, VIP lounges and all of… Continue reading Gaydar Becomes Second Station In Theme Park Tie-Up

Media regulator Ofcom has paved the way for Freeview to carry subscription-only services, giving the green light to proposals for paid-for services on the hugely popular platform. The industry watchdog said that there was no longer a “compelling reason” to bar subscription services from broadcasting on the service, which was previously restricted to carrying free-to-air… Continue reading Ofcom Gives Thumbs Up For Pay-TV Through Freeview

US in-game advertising spend is expected to range between $1.6 billion and $1.8 billion by 2010, with Mitch Davis, chief executive officer of Massive, estimating the medium to account for 3% of total media spend.Elsewhere, industry sources are less optimistic about the medium’s growth, with Jay Horowitz, an analyst with Jupiter Research, estimating in-game advertising… Continue reading US In-Game Adspend To Reach $1.8 Billion By 2010

Multi-platform brands are powerful vehicles for integrated communication, with the different platforms reinforcing each other’s message. According to new research from Emap, multi-platform brand users spend more time with a particular brand, giving advertisers an opportunity to build a deeper connection with a more receptive and engaged consumer. Commenting on the study, Marcus Rich, managing… Continue reading Research Shows Power Of Multi-Platform Brands

Multi-platform brands are powerful vehicles for integrated communication, with the different platforms reinforcing each other’s message.According to new research from Emap, multi-platform brand users spend more time with a particular brand, giving advertisers an opportunity to build a deeper connection with a more receptive and engaged consumer.Commenting on the study, Marcus Rich, managing director of… Continue reading Research Shows Power Of Multi-Platform Brands

Emap’s Magic 105.4 FM has announced that Neil Fox will be fronting Fox’s Jukebox 100, with the one-off special the first collaboration across all platforms of the Magic brand – radio, TV and online.The show, broadcasting on bank holiday Monday, will air on both Magic 105.4 and Magic TV, counting down the top songs as… Continue reading Foxy Fronts Magic Cross-Media Jukebox

Media regulator Ofcom has paved the way for Freeview to carry subscription-only services, giving the green light to proposals for paid-for services on the hugely popular platform.The industry watchdog said that there was no longer a “compelling reason” to bar subscription services from broadcasting on the service, which was previously restricted to carrying free-to-air broadcasts… Continue reading Ofcom Gives Thumbs Up For Pay-TV Through Freeview