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New recruits Simon Rees and Paul Monk will shortly join digital retail media agency, abc media, bringing decades of media experience to the group.Rees was formerly chief executive of global media company Mindshare, which is part of GroupM, the media parent company of WPP.The pair has been recruited to help steer the growth of abc… Continue reading New Recruits Bolster Digital Retail Media Agency

Outdoor advertising company Titan Worldwide has acquired a majority holding in the bus advertising division of Adbus, establishing a joint venture to develop bus advertising opportunities in the UK and Europe.The move follows Titan’s contract win in January to run all of the outdoor advertising assets of CIE, the national operator of public transit in… Continue reading Titan Worldwide Takes Majority Stake In Adbus

New recruits Simon Rees and Paul Monk will shortly join digital retail media agency, abc media, bringing decades of media experience to the group. Rees was formerly chief executive of global media company Mindshare, which is part of GroupM, the media parent company of WPP. The pair has been recruited to help steer the growth… Continue reading New Recruits Bolster Digital Retail Media Agency

Business strategies are changing in order to reflect the ways in which increasingly techno-savvy consumers are using channels, according to new research from HenleyCentre. The research points to two distinct groups with their own expectations of business. The first, now in their late 20s or early thirties are comfortable using PCs and find them commonplace… Continue reading Business Strategies Changing To Reflect The Way Consumers Use Channels

In June it was revealed that UK advertising expenditure rose by 2.6% to nearly £19 billion (before accounting for inflation) in 2005, according to figures released by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA). The study showed that, after adjusting for inflation, the rise means a 0.6% increase in… Continue reading INSIGHTanalysis: Media Healthcheck – June 2006

Women represent 59% of all US consumers who play games on a mobile phone, according to Electronic Gaming in the Digital Home, a new study from Parks Associates. The research also says that women comprise 61% of all those who play mobile phone games for one to four hours per month and 58% of all… Continue reading Women Represent Almost 60% Of US Mobile Phone Gamers

The UK lags behind the rest of Europe in broadband application awareness and adoption, according to new research from Motorola. The research reveals that France and Germany lead awareness of VoIP, Italy and Spain lead on video calling, downloading content and desire for Fixed Mobile Convergence. 2,500 respondents were surveyed across, France, Germany, Italy, Spain… Continue reading UK Lags Behind Rest Of Europe In Broadband Awareness And Adoption.

Thanks to a surge in advertising in the last quarter, Avanti Screenmedia has been able to exceed its budget for the period by 10%. David Williams, Avanti chief executive, said of the advertising performance: “We believe that this is partly as a result of increased market acceptance of our medium, following sustained ground work by… Continue reading Avanti Screenmedia Exceeds Budget

NTL Telewest has completed its £962.4m takeover of Virgin Mobile, and says it will provide consumers with their first opportunity to buy a ‘quadruple-play’ of TV, internet and fixed and mobile telephony services from a single operator. The two companies will continue to operate as separate organisations until early 2007, when they will start marketing… Continue reading NTL Completes Acquisition Of Virgin Mobile

Orange may win the auction to buy AOL UK, the internet business owned by Time Warner, the US Media conglomerate, according to reports in the Sunday Telegraph. The paper says that the bid from the France Telecom owned company is motivated by fear of its rival, BSkyB, getting hold of it. Carphone Warehouse’s offer of… Continue reading Orange And BSkyB In Battle Over AOL UK