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France dumped Portugal out of the World Cup last night and a peak adult audience of 10.8 million adults saw them do it, with Zidane’s first-half penalty proving the difference.BBC1’s coverage attracted an average audience of 8.5 million adults (a 41% audience share), of whom many would no doubt have been cheering on les blues… Continue reading Portugal Defeat Attracts 10.8 Million Adults

New download devices could be a threat to radio if broadcasters do not respond to the opportunities that they offer, according to the director of radio at the BBC, Jenny Abramsky.Speaking at the Cambridge Radio Festival yesterday, Abramsky said radio must do more to keep up with changes to the medium. “We must give [listeners]… Continue reading Download Devices A Potential Threat To Radio

Regulating podcasting would be practically impossible because the market is too diverse for tighter control, according to the chairman of Ofcom, Lord Currie, who was speaking at yesterday’s Cambridge Radio Festival.Lord Currie was reacting to proposals by the European Commission that could lead to regulation of the podcasting market. Earlier this year, Ofcom expressed objections… Continue reading Podcasting Is Too Diverse To Regulate

BT Vision, the forthcoming television over broadband service, will release a package of iTV next-generation opportunities aimed at challenging Sky’s long-running dominance of the interactive advertising market, according to reports in NMA.Advertisers, agencies and broadcasters will be introduced to BT’s red-button services later in the year, which could eventually lead to personalised TV commercials letting… Continue reading BT Vision To Challenge Sky’s iAdvertising Dominance

ITV’s in-house promotions agency, ITV Creative, is working with top directors in the industry for the first time, in order to launch a series of high-impact promotional campaigns around key programming.ITV Creative’s 75-strong team comprises producers, directors, copywriters and designers. The unit produces around 1,250 on-air promotions a year from the X Factor to Coronation… Continue reading ITV Launches Emmerdale’s Biggest Ever Promotion

Shell will take over Ocean Outdoor’s giant Imax cinema site in London’s Waterloo for the next two weeks, covering the complex in a huge wrap featuring the oil company’s running man.The campaign focuses on movement and depicts the running man in various positions. Creative work is by JWT, with Mediacom the media agency and Posterscope… Continue reading Shell Runs Campaign On Huge Imax Site In London

Last night’s thrilling World Cup semi-final on ITV1, which saw the host nation knocked out of the competition by Italy in the dying minutes of extra time, was watched by a peak of 11.1 million adult viewers.The match attracted a much larger peak figure than for any other non-England game in the tournament so far,… Continue reading Semi-Final Thriller Nets Over 11 Million Adult Viewers

David Robey, managing director of BBC Radio London, has said he believes the big BBC networks could be pushing for a delay in RAJAR’s electronic measurement of radio audiences because it works against them.Robey made the bold statement at the Cambridge Radio Festival today, saying he is “extremely dubious about the length of the delay”… Continue reading Big BBC Networks Pushing For Delay In RAJAR’s Electronic Measurement

ABC reporting of business to business publications is set to change, with reporting of print and digital edition circulation to be combined, taking effect from the next B2B reporting period for publications that are auditing digital editions.Following discussion and consultation within the ABC Business Press Specialist Committee, the ABC Council has approved the recommendation of… Continue reading ABC Reporting For B2B Publications Set To Change

Ofcom’s consumer panel has released results of a survey which says that more over 65s would use the internet if they had the right support.The market survey shows that in the take-up of the internet 56% of people aged over 65 voluntarily excluded themselves compared to the national average of 22%. The survey also reveals… Continue reading Over 65s Want Support To Go Online