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The Institute of Practitioners in Advertising (IPA) launched its long awaited TouchPoints research this morning, unveiling the £1 million study and providing the first data from its eight month survey period.The two-phase research, conducted by Taylor Nelson Sofres (TNS), questioned over 5,000 respondents on their daily habits, mood and media consumption, using a weighty 48-page… Continue reading IPA Launches Long Awaited TouchPoints Survey

The BBC is to broadcast its coverage of this summer’s World Cup and Wimbledon tournaments in high definition, allowing viewers with the appropriate equipment crystal clear reception of the championships.The broadcasts will form part of the BBC’s high definition trials, which will air across cable and satellite towards the middle of the year. A trial… Continue reading BBC To Screen World Cup And Wimbledon In HD

Emap’s 33 year old motoring magazine, Classic Cars, is to receive a revamp next month, with an editorial shift towards the next generation of classics.The title launched in 1973, becoming the first magazine dedicated to older cars, but will now move towards coverage of more modern classics, such as the Lotus Elise, TVR Griffith, and… Continue reading Emap Revamps Motor Title To Focus On Modern Classics

Independent TV sales house Digital Media Sales (DMS) is to launch a dedicated direct response division, promising more advertising revenue to smaller channels which do not score high BARB ratings, but deliver key audiences for DRTV advertisers.After a successful test last year, DMS Direct hopes to cover 30 channels by the end of April, and… Continue reading DMS Launches Dedicated Direct Response Division

Global advertising firm, Interpublic, has reported revenue reaching $6.3 million in 2005, down by 1.8% compared to 2004. Interpublic suffered an operating loss of $104.2 million during the year, compared to a loss of $94.4 million in 2004. Net loss for the group was $289.2 million, or $68 per share diluted. The year on year… Continue reading Interpublic Sees 1.8% Revenue Drop In 2005

Mobile telephone operators must focus on developing content if they are to profit from mobile television, with a new report from Informa Telecoms and Media saying that if telecomms players do not get their content strategies right, mobile users will not be interested in mobile TV. Informa claim that mobile television content must be compelling… Continue reading Mobile Phone Operators Focus On Content To Push Mobile TV

The current generation of video formats on mobile telephones looks likely to be displaced by the arrival of new mobile platforms supporting higher screen definition and the ability of mobiles to drive TV screens. According to a new report from Rethink Research Associates, mobile handsets will assume the role of a portable personal video recorder… Continue reading Mobile Phones Shifting Into Handheld PVRs

Reports this morning claim ITV has received an approach from a consortium of investors willing to put £1.5 billion into the firm, effectively gaining control of the broadcaster. A report in this morning’s Telegraph claims the approach by Goldman Sachs Capital Partners and Apax Partners would see ITV “gear itself up,” returning around three quarters… Continue reading ITV Receives Take-Over Bid

Reports this morning claim ITV has received an approach from a consortium of investors willing to put £1.5 billion into the firm, effectively gaining control of the broadcaster. A report in this morning’s Telegraph claims the approach by Goldman Sachs Capital Partners and Apax Partners would see ITV “gear itself up,” returning around three quarters… Continue reading ITV Rejects Take-Over Bid

Personal video recorder (PVR) subscribers are forecast to reach 34 million by 2010, up from an estimated 11.4 million at the end of 2005. According Magna Global, PVR subscriptions will reach 17.4 million at the end of 2006, with the interpublic group claiming that currently, PVRs are present in 11.7% of TV households in the… Continue reading PVR Subscribers To Reach 34 Million By 2010