More Uk articles

Advertising has become big business in the video game world, with some market analysts predicting that in-game advertising could be worth up to £2 billion by 2010. However, it is uncertain to what extent gamers are influenced by ads in games. Previously, advertising and games went together more through ‘advergaming’ where a game was designed… Continue reading In-Game Ads Look Appetising For Advertisers

GCap has reported a fall in profits with annual pre-tax revenue to the end of March down 40% to £22.2 million. On a statutory basis, including the effect of amortisation and other charges, the company made a loss before tax of £47.9 million.One of the main reasons for the slump is said to be the… Continue reading Revamp Renders GCap Profits Down

UK ISP Wanadoo will become Orange in a re-branding exercise by France Telecom costing an estimated £130 million.As part of the plan to homogenise the brand, there will be advertising campaigns across the media platforms to say goodbye to Wanadoo and welcome Orange. Three variants of the ads have been created to market the combined… Continue reading Wanadoo Makes Way For Orange

Google held on to the top place yet again in the US monthly search engine league, increasing its market share further in April.According to comScore Networks’ qSearch analysis for last month, 43.1% of all American searches were performed on Google’s sites. The search engine, which is so dominant that it has even spawned a new… Continue reading Google Giant Keeps On Growing

An independent study, commissioned by ITV, has hit out at the BBC’s bid to increase the licence fee by 2.3% above RPI.The study, by Indepen Consulting, said that the BBC, now headed by director general Mark Thompson who famously criticised the Corporation for being “awash in a jacuzzi of cash”, was deliberately underplaying its predicted… Continue reading BBC Berated For Huge Cash Claim

JCDecaux has continued its strong start to 2006 by retaining its outdoor advertising contract with BAA, in a deal worth £500 million (see JCDecaux Sees Strong Start To 2006).JCDecaux inherited the account in 1999, when it bought out Sky Sites. The new contract, which could last up to ten years, begins in April 2007 and… Continue reading BAA Continues With JCDecaux

Peripatetic information-junkies with WAP-enabled phones are now able to access Teletext’s digital TV service via their mobiles. Headlines, sport, weather, competitions and more will be available across all mobile networks, with personalised homepages allowing ease of access to favourite sites.Opportunities for advertisers will include banner advertising, sponsorship and tenancy, in a bid to reverse the… Continue reading Teletext On The Move

Outdoor media specialist Clear Channel has enhanced its portfolio with the acquisition of the UK arm of Van Wagner. Among 70 other prestigious sites, Van Wagner owns one of London’s most recognised landmarks, the LED screen in Piccadilly Circus.The acquisition brings two new formats to Clear Channel’s portfolio with the large format Mega 96-sheet and… Continue reading Outdoor Giants Are Clear Winners

Following an 18-month bidding process, Viacom has clinched a deal with Transport for London (TfL) to retain management of its outdoor advertising, as predicted earlier this month on NewsLine.Viacom beat rivals including JC Decaux to secure the contract – the world’s biggest ever outdoor deal thought to be worth £1.5 billion over eight and a… Continue reading Viacom Clinches Tube Contract

Following the release of RAJAR’s new two-year contract for audience measurement, Steve Parker, UK buying director at Starcom, examines the initiative’s features and outlines why it’s a step in the right direction…RAJAR has just revealed the details of its new contract, which is set to roll out in January 2007, the original target date set… Continue reading RAJAR – New Contract 2007