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One third of adults spend ten hours or more a week playing a console or PC games, compared to just 11% of teens, according to results from a new study released by the Consumer Electronics Association (CEA). The study found that the PC dominates the adult gaming world, while teenagers spend more time using game… Continue reading Adults Spend More Time Gaming Than Teens

Women are expanding their presence online, becoming more confident and sophisticated in their internet usage, according to new research from the European Interactive Advertising Association (EIAA). The report finds that growth is being driven by 16-24 year olds, young professionals and women with children. Young professionals using the internet has more than doubled, up by… Continue reading Women Continue To Expand Online Presence

Channel 4 has fixed its focus firmly on emerging media platforms, hiring brand consultancy Branded to shape its long-term strategy ahead of a push into video on-demand and mobile media.Channel 4 director of marketing, Polly Cochrane, has brought Branded in to combat the threat of the broadcaster’s brand being diluted in the move to increasingly… Continue reading Channel 4 Strategy To Push VOD And Mobile

Independent News & Media PLC (INM) has bought the entire issued share capital of PropertyNews.com, along with the PropertyNews monthly newspaper, covering Northern Ireland and neighbouring countries in the Republic of Ireland.The acquisition of PropertyNews.com is part of INM’s strategy of becoming the number one classified website in every market in which it operates, with… Continue reading Independent News & Media PLC Extends Reach In Property Field

February saw all terrestrial broadcasters suffer a fall in revenue year on year, with ITV1 faring worst, facing its second consecutive month of substantial decreases. The broadcaster saw its revenue fall by 11.4% year on year, down £15 million on the previous year.Channel 4 and Five both saw their revenue fall, with Channel 4 losing… Continue reading TV Market Round-Up – February 2006

Emap has announced that it is trading in line with full-expectations, outperforming the market in its consumer magazine and radio divisions, with its business to business division expected to deliver strong underlying growth.The publishing body expects full-year revenues to rise by 8%, helped by a 5% increase in underlying revenues from UK consumer magazine advertising.In… Continue reading Emap Outperforms Consumer Magazine and Radio Market

The last 12 months have seen a plethora of buzzwords enter the media vocabulary, as the pace of new technology seemingly outstrips the industry’s ability to dream up appropriate names.Astroturfing, bluejacking, vlogging and podding might sound like the nocturnal activities of the sexually deranged, but are in fact the latest threats and opportunities facing traditional… Continue reading NewsLine Feature:Blogging On To User-Generated Content

Carling has announced plans to launch a major outdoor advertising campaign, promoting one of the biggest music events to hit London in 2006, “Carling Live 24”, using innovative 6-sheets with specific creatives that light up in sequences.The “Carling Live 24” campaign will use posters produced by EL International and outdoor agency Kinetic feature the call… Continue reading Carling Lights Up Major London Music Event

Emap has announced that it is trading in line with full-expectations, outperforming the market in the group’s consumer magazines and radio division, with its business to business division expected to deliver strong underlying growth. The publishing body expects full-year revenues to rise by 8%, helped by a 5% increase in underlying revenues from UK consumer… Continue reading Emap Outperforms Consumer Magazine and Radio Market

Independent News & Media PLC (INM) has bought the entire issued share capital of PropertyNews.com, along with the PropertyNews monthly newspaper, covering Northern Ireland and neighbouring countries in the Republic of Ireland. The acquisition of PropertyNews.com is part of INM’s strategy of becoming the number one classified website in every market in which it operates,… Continue reading Independent News & Media PLC Extends Reach In Property Field