More Uk articles

Colour advertising could overtake black and white in the national press within two years, according to media buyers’ predictions. The forecast comes as new figures show that the number of full colour ads in the national press has risen 11.6% in the past year.The total number of full colour adverts increased 11.6% to 117,076, according… Continue reading Colour Ads To Overtake Mono In National Press

Cinema admissions increased by 28% year-on-year in April, and the growth in advertising revenue was not far behind that, with a year-on-year increase of 18% taking it to £11.6 million.Motors (£3.1 million), entertainment & media (£2 million) and telecoms (£1.8 million) lead the market, and the top three advertisers were BSkyB (£1.8 million), Orange (£1.1… Continue reading Positive Growth For Cinema Attendance

Independent television programmes could suffer if a pre-9pm ban on food advertising targeting children is introduced, warned an ITV director.Speaking at the Westminster Diet and Health Forum Consultation Seminar on food promotion to children, held in London, ITV director of regulatory affairs, Christy Swords, argued that the loss in revenue resulting from such a ban… Continue reading Ad Ban To Hurt Independent TV Shows

The search for the Big Brother golden tickets continues, with just hours left before the deadline for the innovative competition closes (see Big Brother Seeks Contestants Through Wonka-esque Promo).The golden tickets can be found inside special packets of Kit Kat chocolate bars and, once discovered, they must be verified online for the lucky ticket grabber… Continue reading Who Is The Big Brother Golden Ticket Winner?

Newspaper advertising revenue showed the biggest rise in four years, with last year’s world-wide circulation up slightly, according to the World Association of Newspapers (WAN).WAN said global newspaper sales were up 0.56% over the year, and had increased by 6% over the past five years. Much of the sales growth last year was again in… Continue reading World Newspaper Ad Revenue And Circulation Up

Sir Martin Sorrell, Chief Executive of WPP, says that the internet will not take over from traditional media as the primary method for advertisers to reach their audience.Speaking in The Times he said that the continuing strength of the internet does not mean that it will eventually “displace” traditional advertising platforms, even though online adspend… Continue reading Internet Will Not Destroy Traditional Advertising

X Factor: Battle Of The Stars was the winner of last night’s battle of the Reality TV behemoths, picking up 5.3 million adult viewers as busty page-three stunner Michelle Marsh was voted off the celebrity talent contest.X Factor‘s 26.8% adult audience share was comfortably higher than that of Big Brother, which could only manage 21%,… Continue reading X Factor Beats Big Brother

Orange plans to offer a UK broadband television service this year, in direct competition with BT and BSkyB’s converged television and internet product, due to be launched shortly.Orange, which recently rebranded ISP Wanadoo with the Orange moniker (see Wanadoo Makes Way For Orange Price War Brews Over Free Broadband), and Orange’s 15 million mobile subscribers… Continue reading Orange Announces “Free” Broadband TV

The chief executive of the Office of Fair Trading (OFT), John Fingleton, has said current arrangements for distributing newspapers and magazines, that award local monopolies to wholesalers, may harm consumers and are difficult to justify in terms of competition law.The OFT has just published its revised draft opinion (see Newspaper Society Pushes OFT On Magazine… Continue reading OFT Examines Press Distribution

Google is planning to put a new version of its search engine on television screens with the aim of allowing viewers to “have access to everything”.Eric Schmidt, chief executive of Google, told Business Online that the company believes it can offer a world-beating electronic programme guide which gives viewers with a broadband connection access to… Continue reading Google’s Paid Search Could Head For Television