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Advertisers will now have the chance to test their magazine creative work with the launch of IPC Advertising’s first major online creative testing facility for magazine advertisers in the UK.IPC Advertising will be working with Hamburg-based MediaAnalyser, who specialise in creative ways to manage and improve the quality of visual communications.The facility will offer advertisers… Continue reading Magazine Advertisers Given Chance To Test Creative Work

ITV will deliver “efficiency savings” of £100 million by the end of 2008 through “business re-engineering and operational reviews”, according to the latest trading update from the broadcaster. It will also launch a +1 channel for ITV2 on satellite and cable next year, fuelling speculation that the launch will be a holding platform for a… Continue reading ITV To Undertake Cost-Cutting Restructure

Mobile TV broadcast subscribers worldwide will reach 102 million by the end of 2010, a giant leap from 3.4 million in 2006, according to reports by In-Stat. Recognising that using cellular networks to deliver content that millions want to watch simultaneously requires much greater bandwidth than is currently available, carriers are turning to mobile TV… Continue reading Mobile TV To Reach 102 Million Subscribers By 2010

Emap has agreed to sell off its French Consumer Magazines division, Emap France, to the Italian media group Mondadori for approximately £380 million. Emap announced its plans to sell its French operations in February, in order to return the cash generated to shareholders (see Emap To Sell French Operations). When the sale (conditional on the… Continue reading Sale Of Emap France Agreed

A new report from Research and Markets says that the global digital media market is on the verge of massive changes owing to the convergence of telecoms, media and IT, with the changes driven by new developments in broadband technology and consumer electronics. The report forecasts that video streaming technology will be mainstream and fully… Continue reading Digital Media On The Verge Of Huge Changes

The “free” broadband war has stepped up a notch with the launch of BT Total Broadband, a comprehensive package that includes services such as the planned television service, BT Vision.The package involves fast download speeds, internet voice and video calls, and a suite of security software, all brought together through BT Home Hub. BT Total… Continue reading BT Joins “Free” Broadband Battle

The advent of peer-to-peer streaming technology may mean that the internet is finally ready as a medium for radio and television. So argues Will Morton, managing director of Robonobo Ltd, an online company made up of a group of individuals who undertake projects designed to promote collaboration and community through digital technology…The adoption of the… Continue reading Peer-To-Peer, Changing The Face Of Broadcasting

The BBC may not get the full over-inflated rise in the licence fee that it is claiming, culture secretary Tessa Jowell has said.Jowell has indicated that high wages could be a key factor in this, saying she would look into the BBC’s wage costs as she assesses the level at which the licence fee should… Continue reading BBC May Not Get Expected Rise In Licence Fee

ITN is to receive a £1 million boost from shareholders and has unveiled a rebrand which will see each division given its own identity, with news, consultancy, production divisions, archive and multimedia operations all included.The £1 million will go to ITN On, the company’s 3G and broadband business, and the ITN archive service, ITN Source.… Continue reading £1 Million And Rebrand For ITN

The first interactive ad campaign to be launched across Freeview has had 9-10% of viewers pressing their red buttons, reveal newly released figures from ITV.The T-Mobile ad, the first from ITV and Emuse’s interactive ad initiative, has allowed advertisers to target the seven million Freeview households in addition to the digital satellite homes where the… Continue reading Results For First Freeview Interactive Ad