Global advertising firm, WPP, has announced that its operating company, Mediaedge:cia, has acquired a further 60% of the issued share capital of The Leverage Group Inc, pushing its stake up to 80%, with the group committing itself to purchase the remaining 20% at a later date. The Leverage Group is an entertainment marketing and strategic… Continue reading Mediaedge:cia Buys 60% Of The Leverage Group
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The UK has the highest digital television penetration rate of any country in the world, with the latest figures from Ofcom revealing that just under 70% of UK households use the technology. Digital satellite is now the UK’s most popular television platform, with Ofcom showing that for the first time there are more digital satellite… Continue reading UK Enjoys Highest Worldwide Digital TV Penetration
Advertising expenditure in the UK saw a year on year increase of 2.1% in 2005, reaching £15,973 million, according to the Advertising Associations’ (AA) latest Quarterly Survey of Advertising Expenditure. The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and reveal that the internet enjoyed the largest growth in… Continue reading UK Adspend Up By 2.1% In 2005
The number of European Homes with digital television access is expected to quadruple over the next four years, with new research forecasting 44.9 million European households to have access to digital signals on their main TV set by 2011. According to Informa Telecoms and Media, 16.6% of European homes will be digitally enabled by 2011,… Continue reading Digital TV To Reach 45 Million Europeans By 2011
ITV enjoyed a strong turnout for the live final of Stars In Their Eyes Kids, with the first half of the two part show attracting an average adult audience of 4.6 million, rising to 5.1 million for the second half results show.The broadcaster kept a solid audience throughout the night, with an average adult audience… Continue reading Stars In Their Eyes Kids Final Draws Crowds
Channel 4 is to court controversy later this year, with a new programme investigating the use of hypnosis as an alternative to anaesthetic in surgery – including a live hernia operation using the technique.The broadcaster has commissioned Zig Zag productions to create HypnoSurgery Live, with the programme designed to be “a serious scientific investigation” into… Continue reading Channel 4 Surgery Show To Court Controversy
Five has joined forces with the Telegraph Group in a multi-media partnership, with the newspaper publisher enjoying exclusive sponsorship of England’s home Test Matches and One Day cricket internationals from 2006-2009.The deal will see The Telegraph Group be the exclusive title sponsor of Five’s evening highlights programme, with up to 45 shows scheduled across the… Continue reading Telegraph Group Sponsors Cricket On Five
Government watchdog, Ofcom, has awarded nine new community radio licences, bringing the total awarded to ninety-three.The new licences will cover the areas of Dorset, West Yorkshire, Suffolk, Lincolnshire, Bedfordshire, Salisbury Plain, Hertfordshire and NorthEast Wales.The new community licences will cover small areas with low power transmitters, forming a third tier of radio operating on a… Continue reading Ofcom Awards Nine New Community Radio Licences
ITV is to restructure its scheduling team, a move which will see Priya Singh join the commercial giant as the new head of off-peak scheduling for ITV1, while Stephen Price is promoted to become controller of the channel’s peak time scheduling.Both new appointments will report to David Bergg, ITV’s director of programme strategy, who now… Continue reading ITV Restructures Scheduling Chiefs
In February, 2005 adspend for both the UK and US was revealed, with the internet fuelling revenue growth across both sides of the pond. According to figures from Thompson Intermedia, advertising expenditure in the UK rose by 5.4% year on year in 2005, with TV adspend up by 4%, reaching £4.2 billion (see UK Adspend… Continue reading INSIGHTanalysis: Media Healthcheck – February 2006
