Publishing group, Bertelsmann AG Gruner+Jahr AG & Co KG, is reported to be considering buying the French arm of Emap’s magazine business. According to reports in the German newspaper, Handelsblatt, Bernd Kundrun, managing director of Gruner+Jahr, said: “We are open for acquisitions in France. Like all the others, we are looking at the magazines which… Continue reading German Publisher Shows Interest In Emap’s French Division
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Advertising on mobile phones is forecast to the become increasingly popular, with a new report from Magna Global recommending that marketers cash in on this emerging channel now. According to Magna, there are currently 2 billion mobile subscribers around the world, with 20% annual subscriber growth rate. New mobile networks are capable of distributing video,… Continue reading Mobile Phone Advertising To Increase
Multimedia and technologically advanced mobile phones are increasing in popularity in the Asia-Pacific, with declining prices fuelling consumer up-take. Over half of the phones shipped within the region in 2005 had camera functions. In-Stat expects this trend to continue, reaching 67% of the mobile phone market by 2009. Commenting on the findings, Victor Liu, In-Stat… Continue reading High-Tech Phones Push Forward In Asia-Pacific
The BBC continued to dominate primetime schedules last night, with Holby City and Dalziel and Pascoe conspiring to create a miserable evening for ITV’s competing programmes.The Corporation drew 6.9 million adult viewers on average with Holby City, followed by 6.6 million for Dalziel and Pascoe, trouncing ITV1’s coverage of the Champions’ League and Take My… Continue reading ITV Floored By BBC Drama Double Bill
NTL chairman James Mooney today re-ignited speculation over the cable giant’s intentions towards English Premier League football, with the media boss claiming the company is “evaluating carefully” before deciding whether or not to bid for the broadcast rights.The company, which will soon rebrand under the Virgin marque (see NTL Confirms £962m Virgin Mobile Takeover), has… Continue reading NTL Mulls Premiership Bid And IPTV Expansion
The concluding half of ITV’s detective drama The Commander aired last night, drawing a healthy 5.6 million adult viewers on average, but failing to top BBC detective stalwarts Dalziel and Pascoe.The Corporation’s detective duo notched up an average audience of 6.2 million adults, securing a 27.8% share to knock ITV, with a share of 26.3%,… Continue reading BBC One Wins Detective Drama Duel
Chrysalis Radio has signed a lengthy 12 month sponsorship tie-up with dating website DatingDirect.com, partnering to provide sponsorship of the evening show across the broadcaster’s Heart network.The sponsorship deal, worth seven figures, will see DatingDirect build its brand and drive traffic to its web site.Running across all three Heart stations, the campaign will receive airtime… Continue reading Dating Site Wins Heart For Perfect Partnership
ITV Sales has secured insurance firm Swiftcover as the new sponsor of its Formula 1 coverage, providing branding across on air programming and the broadcaster’s associated internet site.Negotiated by Mark Rosenegk, controller of sponsorship and branded content at ITV Sales, and Andy Thornes, TV director at Initiative Media, the deal will see Swiftcover sponsor race… Continue reading ITV Signs Insurance Firm For F1 Sponsorship
NTL:Telewest this morning confirmed an agreement with Virgin Mobile to see the two businesses merge, forming the nation’s first quadruple play broadcaster to offer TV, broadband, fixed line and mobile telephony.The merger will see NTL:Telewest adopt the Virgin brand in the near future, following a 30 year licencing agreement to “harness” the power of Virgin’s… Continue reading NTL Confirms £962m Virgin Mobile Takeover
NTL:Telewest this morning confirmed an agreement with Virgin Mobile to see the two businesses merge, forming the nation’s first quadruple play broadcaster, offering TV, broadband, fixed line and mobile telephony. The merger will see NTL:Telewest adopt the Virgin brand in the near future, following a 30 year brand licencing agreement to “harness” the power of… Continue reading NTL Confirms £962m Virgin Mobile Takeover
