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The unstoppable rise of the internet and its affect on traditional media engaged panellists and delegates at yesterday’s, MediaTelINSIGHT Online Media Seminar, with Giles Ivey, sales director for AOL, claiming that “no-one in new media thinks TV and press are dead.” Despite recent panic, with forecasters predicting online to take adspend away from traditional media,… Continue reading Online Seminar Argues Traditional Media Still Strong

Speaking at the MediaTel INSIGHT Online Media Seminar, held yesterday in conjunction with the MediaGuardian, key industry figures called for a common planning currency for the internet. Giles Ivey, sales director of AOL, commented that there was “no measurement bible currently in place for online” and asserted the need for this issue to be addressed… Continue reading Seminar Calls For Common Online Measurement Currency

The PC is no longer the sole way of accessing the internet, with an increasing amount of platforms allowing consumers to get online. Speaking yesterday at the MediaTel INSIGHT Online Media Seminar, held in conjunction with the MediaGuardian, panellists discussed the various ways in which consumers can reach the internet. Torin Douglas, media correspondent at… Continue reading Internet Extending Reach Across Devices

The PC is no longer the sole way of accessing the internet, with an increasing amount of platforms allowing consumers to get online.Speaking yesterday at the MediaTel INSIGHT Online Media Seminar, held in conjunction with the MediaGuardian, panellists discussed the various ways in which consumers can reach the internet.Torin Douglas, media correspondent at BBC Radio,… Continue reading Internet Extending Reach Across Devices

The MediaTelINSIGHT Online Media Seminar, held today in association with MediaGuardian earmarked the internet’s increasing presence in the media mix and it’s surge in popularity. Globally internet penetration has increased by 182% since 2000, with a current penetration rate of 15.7%. Looking at the different markets, uptake rates vary, with penetration in the US placed… Continue reading Internet Penetration Marks Its Mark

BBC Two’s new series of The Apprentice put in a strong performance last night, drawing 3.8 million adult viewers on average, topped only by ITV1’s film, About A Boy, which pipped the BBC show by 13,000.BBC One displayed a less impressive schedule for the night, meanwhile, with chat show Davina drawing a disappointing 2.3 million… Continue reading BBC Two’s Apprentice Presents Challenge To ITV

The average internet user now spends the equivalent of 41 days online each year, according to research by TNS, outweighing the average amount of time spent watching TV.The statistics were gathered in partnership with internet search giant Google, and underline the increasing importance of online media to Britain’s consumers.According to the findings, the average British… Continue reading Research Shows The Internet More Popular Than TV

Technical innovation is frequently touted as a unique selling point for digital TV, with PVR, video on-demand and interactive services all cited as reasons to make the switch. But Simon White, TV Group Head at WWAV Rapp Collins Media explains that marketers may be missing the point in convincing consumers…Many comments have been made about… Continue reading The Race For Digital Dominance

Speaking at the MediaTel INSIGHT Online Media Seminar, held yesterday in conjunction with the MediaGuardian, key industry figures called for a common planning currency for the internet.Giles Ivey, sales director of AOL, commented that there was “no measurement bible currently in place for online” and asserted the need for this issue to be addressed within… Continue reading Seminar Calls For Common Online Measurement Currency

The unstoppable rise of the internet and its affect on traditional media engaged panellists and delegates at yesterday’s, MediaTelINSIGHT Online Media Seminar, with Giles Ivey, sales director for AOL, claiming that “no-one in new media thinks TV and press are dead.”Despite recent panic, with forecasters predicting online to take adspend away from traditional media, Ivey… Continue reading Online Seminar Argues Traditional Media Still Strong