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Daily Newspaper MarketThe daily newspaper market in the UK saw a decline in sales overall during February, with a dip of 2.98% year on year indicating a continued slump in the sector’s fortunes.Worst hit was the popular sector, which saw a downturn in sales across the board. The Daily Star bore the brunt of the… Continue reading ABC National Newspaper Round-Up: February 2006

The Financial Times put in a healthy performance last month, seeing its circulation increase by 5.1% year on year, outperforming not only every rival quality title, but every national newspaper in the country in terms of growth.The success follows the departure of editor, Andrew Gowers, who handed in his resignation at the end of last… Continue reading FT Strong As Tabloids See Circulations Dip

Capital Radio has secured Thorpe Park as the six-figure sponsor of its drive time show, fronted by Richard Bacon, for the six months from 13 March to 8 September.The deal will see the theme park receive coverage on the show’s “Friday Feature,” two drive time promotions and two outside broadcasts.Aired between 5pm and 8pm, the… Continue reading Capital Signs Thorpe Park For Bacon Sponsorship

Global advertising company, WPP, has acquired 65% of the issued share capital of Sapphire Bright Limited, extending its reach into China. Sapphire Bright, owns two of the leading promotional and merchandising companies in the People’s Republic of China; Shanghai Always Marketing Services and Shanghai Power Force Marketing Services. The deal will see clients including Unilever,… Continue reading WPP Continues To Develop Networks

The unstoppable rise of the internet and its affect on traditional media engaged panellists and delegates at yesterday’s, MediaTelINSIGHT Online Media Seminar, with Giles Ivey, sales director for AOL, claiming that “no-one in new media thinks TV and press are dead.” Despite recent panic, with forecasters predicting online to take adspend away from traditional media,… Continue reading Online Seminar Argues Traditional Media Still Strong

Speaking at the MediaTel INSIGHT Online Media Seminar, held yesterday in conjunction with the MediaGuardian, key industry figures called for a common planning currency for the internet. Giles Ivey, sales director of AOL, commented that there was “no measurement bible currently in place for online” and asserted the need for this issue to be addressed… Continue reading Seminar Calls For Common Online Measurement Currency

The PC is no longer the sole way of accessing the internet, with an increasing amount of platforms allowing consumers to get online. Speaking yesterday at the MediaTel INSIGHT Online Media Seminar, held in conjunction with the MediaGuardian, panellists discussed the various ways in which consumers can reach the internet. Torin Douglas, media correspondent at… Continue reading Internet Extending Reach Across Devices

The PC is no longer the sole way of accessing the internet, with an increasing amount of platforms allowing consumers to get online.Speaking yesterday at the MediaTel INSIGHT Online Media Seminar, held in conjunction with the MediaGuardian, panellists discussed the various ways in which consumers can reach the internet.Torin Douglas, media correspondent at BBC Radio,… Continue reading Internet Extending Reach Across Devices

The MediaTelINSIGHT Online Media Seminar, held today in association with MediaGuardian earmarked the internet’s increasing presence in the media mix and it’s surge in popularity. Globally internet penetration has increased by 182% since 2000, with a current penetration rate of 15.7%. Looking at the different markets, uptake rates vary, with penetration in the US placed… Continue reading Internet Penetration Marks Its Mark

BBC Two’s new series of The Apprentice put in a strong performance last night, drawing 3.8 million adult viewers on average, topped only by ITV1’s film, About A Boy, which pipped the BBC show by 13,000.BBC One displayed a less impressive schedule for the night, meanwhile, with chat show Davina drawing a disappointing 2.3 million… Continue reading BBC Two’s Apprentice Presents Challenge To ITV