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The PC is no longer the sole way of accessing the internet, with an increasing amount of platforms allowing consumers to get online. Speaking yesterday at the MediaTel INSIGHT Online Media Seminar, held in conjunction with the MediaGuardian, panellists discussed the various ways in which consumers can reach the internet. Torin Douglas, media correspondent at… Continue reading Internet Extending Reach Across Devices

The PC is no longer the sole way of accessing the internet, with an increasing amount of platforms allowing consumers to get online.Speaking yesterday at the MediaTel INSIGHT Online Media Seminar, held in conjunction with the MediaGuardian, panellists discussed the various ways in which consumers can reach the internet.Torin Douglas, media correspondent at BBC Radio,… Continue reading Internet Extending Reach Across Devices

The MediaTelINSIGHT Online Media Seminar, held today in association with MediaGuardian earmarked the internet’s increasing presence in the media mix and it’s surge in popularity. Globally internet penetration has increased by 182% since 2000, with a current penetration rate of 15.7%. Looking at the different markets, uptake rates vary, with penetration in the US placed… Continue reading Internet Penetration Marks Its Mark

ITV has announced the launch of ITV Play, the broadcaster’s latest digital channel promising to provide viewers with ‘participation TV’ built on existing call-TV formats such as Quizmania and Play Sudoku.The new channel will launch on Freeview on 19 April, and all other platforms later in the year. ITV Play branded programming will also air… Continue reading ITV Play To Broaden Broadcaster’s Revenue Streams

Internet and digital radio station GaydarRadio has announced a strengthening of its marketing team in order to cope with a recent increase in activity through its channels.The station’s Paul Beardshaw will now become marketing executive as it continues its expansion programme, replacing James McCarthy who is moving internally to become Gaydar’s production executive.Beardshaw’s remit in… Continue reading Gaydar Expands Marketing Team To Build Profile

Last night’s Champions’ League match between Chelsea and Barcelona dominated primetime viewing, giving ITV1 a 29.1% share of all adults to floor competition from all terrestrial rivals.The match, which ended in a 1-1 draw, gave Barcelona a 3-2 win on aggregate and saw Chelsea knocked out of the Champions’ League.An average adult audience of 6.6… Continue reading ITV Ratings Peak As Chelsea Drops From Champions’ League

Cartoon Network is to extend its brand into the nation’s cinemas, with a revival of the pre-film cartoon short becoming the broadcaster’s largest ever single marketing initiative.Designed to promote the TV channel to kids across the country, the national campaign will see Odeon and Vue cinemas screen six-minute branded cartoons before their childrens films.The broadcaster… Continue reading Cartoon Network Revives Cinema Shorts For Youth Appeal

Virgin Radio is to extend its podcasting activities by providing content direct to listeners’ mobile phones, side-stepping the PC and the iPod to reach directly into the pockets of consumers.Following the development of Virgin’s online radio streaming to mobiles last year (see Virgin Hails Success Of Mobile Internet Radio), the new system allows anyone with… Continue reading Virgin Extends Podcasts With Direct Mobile Downloads

ITV increased its operating profit by 42% in 2005, reaching £460 million and seeing profits double over the past two years.Revenue for the broadcaster was up by 6% year on year at £2.2 million, while cash generated from operations hit £456 million.Turning towards ITV’s digital future, channels continued to grow strongly, with revenue up by… Continue reading ITV Increases Operating Profit By 42% In 2005

Satellite giant BSkyB is to replace rock and indie music channel The Amp with a female-orientated service entitled Bliss, following a “refocused music policy from Chart Show TV,” which operates the channel on Sky’s behalf.According to a report in Broadcast magazine, the new channel will feature artists such as Coldplay, Elton John, Bryan Adams and… Continue reading Sky Pulls Plug On The Amp In Favour Of Bliss