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The mobile telecoms industry is forecast to undergo a strong 2006, with a new report from Informa Telecoms and Media describing the coming year as “watershed year for change” as mobile providers respond to a number of threats to the sector. The research highlights growing optimism within the mobile industry, with 68% of survey respondents… Continue reading 2006

Share of viewing for non-terrestrial channels is now over 30% for the for the first time, with 60% of households having digital television in various forms, according to the Institute of Practitioners in Advertising’s (IPA) latest Trends in Television Viewing Report.Figures for the third quarter of 2005 show that digital TV reception remains the fastest… Continue reading Multi-Channel TV Viewing Share Hits 30%

ITV enjoyed a strong audience last night, with I’m a Celebrity…Get Me Out Of Here and Doc Martin both attracting healthy audience figures.I’m a Celebrity…Get Me Out Of Here saw an average of 7.4 million adult viewers tune in to its first showing at eight, gaining an extra 145,000 for the later slot, with 7.6… Continue reading ITV Wins With Strong Programming

Search engine giant, Google has announced that it is testing a new product, which gives consumers a free and immediate way to speak to advertisers on the Google search results page.The new initiative will allow users to click on the phone icon in the results page and then enter in their phone number. Once the… Continue reading Google Tests Click-To-Call Service

Special interest magazine publisher, Future, has announced the appointment of Clare Dove, Condé Nast’s publisher for its Contracts division, as its new London sales director with immediate effect.Prior to her role with Condé Nast, Dove was director of advertising for Trinity Mirror, leading the ad sales teams for newspapers including the Daily Mirror, The People… Continue reading Future Poaches Conde Nast Publisher For Sales Role

TomTom, Europe’s leading in-car navigation solution provider has announced plans to join forces with Virgin Radio to promote its TomTom GO range, targeting a national audience via the station’s Pete & Geoff Breakfast Show.The campaign will run exclusively on Virgin Radio, with the breakfast show duo demonstrating the TomTom GO range. The Virgin Radio Breakfast… Continue reading Virgin Breakfast Show To Promote In Car Navigator

In a candid presentation to key agencies ahead of today’s formal results announcement, GCap Chief Executive, Ralph Bernard focused on the bold, strategic changes that his “root and branch” review of the company had led him to. “We have completed a restructure designed to cut costs and revitalise the company, “he said. “Our major shareholders… Continue reading Audiences and Profits “Unacceptable” says GCap’s Bernard

GCap Media is to sell nine stations and re-brand in other key areas The nine analogue stations for sale are in the south-west, north-west and north Wales, including Marcher Group “leaving us in the seven key ITV areas where we have excellent coverage, ” said Chief Executive, Ralph Bernard. Other changes see: Analogue station Capital… Continue reading GCap Media Sells Stations And Announces Rebrand Plans

Media and communications group, Aegis, has announced the acquisition of Turkish market research firm, Plus REMARK, for a total cash consideration of £4 million. The business will be integrated into Aegis’ research arm Synovate’s worldwide network, giving the media company access to the increasing research market in Turkey. Commenting on the deal, Robert Lerwill chief… Continue reading Aegis Buys Turkish Research Firm

Business to business marketers are increasingly shifting their marketing budgets online, with a new report for American Business Media (ABM) revealing that nearly half of B2B marketers used online marketing tactics this year. The B2B Digital Marketing Shift, conducted for the ABM by Forrester Research, claimed that marketers felt that industry specific marketing was more… Continue reading B2B Marketers Shifting Adspend Online