Advertising expenditure in newspapers rose by 2.4% in the third quarter of 2005, with online up by an impressive 26.7%. The print medium did not fair so well seeing an increase of just 1.6%, with Q3’s modest gain the medium’s worst advertising performance this year. Despite a depressed market for the newspaper industry, online readership… Continue reading US Newspaper Adspend Up By 2.4% In Q3 Fuelled By Online Expenditure
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GCap is to re-brand and re-position its flagship Capital 95.8FM station from the New Year, and is to cut advertising minutage and the length of advertising breaks from December 12thThe announcement was made to major agencies at a briefing last night attended by GCap senior management after the stock market had closed, and prior to… Continue reading Ad Breaks and Minutage Cut on Flagship Capital Radio from December
ITV’s I’m A Celebrity…Get Me Out Of Here… enjoyed a healthy performance last night, attracting an average of 7.1 million adult viewers, with an audience share of 31.69%, only a slight drop from the 36.6% share it received on Sunday, its opening night.ITV retained its audience with the later showing of Corination Street, with the… Continue reading ITV Dominates With Celebrities
GCap Media is to sell nine stations and re-brand in other key areasThe nine analogue stations for sale are in the south-west, north-west and north Wales, including Marcher Group “leaving us in the seven key ITV areas where we have excellent coverage, ” said Chief Executive, Ralph Bernard.Other changes see:Analogue station Capital Gold combined with… Continue reading GCap sells nine stations and plans to launch XFM and Gold brands on Digital
In a candid presentation to key agencies ahead of today’s formal results announcement, GCap Chief Executive, Ralph Bernard focused on the bold, strategic changes that his “root and branch” review of the company had led him to. “We have completed a restructure designed to cut costs and revitalise the company, “he said. “Our major shareholders… Continue reading Audiences and Profits “Unacceptable” says GCap’s Bernard
Iconic gossip magazine, Hello, is to extend the reach of its celebrity news operations with a new service providing rolling headlines to plasma screens in hair salons throughout the UK.The network of screens will feature Hello branded showbiz updates across 250 locations. launching in association with Vision TV, the publisher will provide headlines using the… Continue reading Hello Signs For Salon Brand Extension
Richard Eyre, chairman of the Interactive Advertising Bureau (IAB) and former chief executive of ITV, called for current ITV boss Charles Allen to be allowed to unpick the Contract Rights Renewal (CRR) agreement last night, telling the audience at MediaTel Group’s Media Question Time that the process is “not good” for the industry and should… Continue reading CRR “Not Good” For Ad Industry
The radio industry needs to leave behind its preoccupation with analogue stations and concentrate on the digital future in order to guarantee survival, according to industry experts speaking at last night’s MediaTel Group Media Question Time.Speaking as part of the event’s panel, Virgin Radio chief executive Fru Hazlitt told the audience that “commercial radio has… Continue reading Experts Urge Future Focus For Radio
How long can newspapers go on as printed entities? That was the implied point drawn from a question posed at last night’s MediaTel Media Question Time.Richard Eyre, a non-executive director of The Guardian Media Group and chairman of the Internet Advertising Bureau, told the audience that, although the Guardian still has some future in traditional… Continue reading MQT Panel Questions Future In Print
Liberty Media has entered into the online gaming sector, with John Malone acquiring the majority of FUN Technologies for $193.5 million. Malone now owns 51% of FUN Technologies, which supplies systems to AOL, MSN and Virgin, with Lorne Abony, co-founder and chief executive of FUN saying: “Liberty is the right strategic partner to enable FUN’s… Continue reading Liberty Enters Into Online Gaming Sector
