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Gaming industry revenues are forecast to total $35.3 billion by the end of 2005, a 5.3% rise from 2004 and are expected to increase significantly through 2010, when the market is estimated to be worth $51.3 billion, according to Informa Telecoms and Media. This strong performance is due to increased competitiveness from gaming providers, with… Continue reading Gaming Revenues To Rise 5.3% In 2005

ITV appears to be on the right track to embrace the impending digital age, with a panel of industry experts, rather to the surprise of many in the audience, commending chief executive Charles Allen’s leadership skills in preparing the channel for the multi-channel era.At the fifth MediaTel Media Question time, Bob Wootton, director of media… Continue reading MQT: ITV Ahead Of The Game In Multi-Channel Build Up- “Charles Is Playing A Blinder”

Internet search giant Google has announced that it has launched a separate content bid service for its search marketing tool Adwords, with the service enabling advertisers to set one price when their ads run on search sites and a separate price when they run on content sites.Explaining how the service works, Google said in a… Continue reading Google Launches Content Bid For Adwords

Advertising agency BBH has recently announced plans to “put media strategy back in the creative agency” resulting in other agencies implementing resources to bring media thinking back into the advertising process.Raising the issue at last night’s fifth MediaTel Media Question time, Paul Longhurst, ex managing director of The Allmond Partnership, asked the panel for their… Continue reading Calls For Agencies To Unite Creative And Media Divisions

Iconic gossip magazine, Hello, is to extend the reach of its celebrity news operations with a new service providing rolling headlines to plasma screens in hair salons throughout the UK.The network of screens will feature Hello branded showbiz updates across 250 locations. launching in association with Vision TV, the publisher will provide headlines using the… Continue reading Hello Signs For Salon Brand Extension

Reports this morning have claimed Sky Media is attempting to boost the advertising share of its channel portfolio by denying access to the forthcoming Skyview research programme, unless media agencies shift their budgets away from ITV1.The allegations, made by MediaWeek, state that Sky Media has told media agencies that access to the results of the… Continue reading Sky Looks For Increased Revenues From Research Lever

Virgin Radio is to offer its digital stations to cable customers via the Telewest network, extending their potential reach by 1.2 million.The deal will see Virgin Radio Classic Rock and Virgin Radio Xtreme join Telewest’s digital TV platform from today.Commenting on the station’s extension onto cable, Nick Hewat, sales director at Virgin, said: “Our new… Continue reading Virgin Taps Telewest For Wider Digital Reach

Digital radio (DAB) listening has overtaken combined listening via digital television (DTV) and through the internet, with total listening hours for digital radio increasing by 165% year on year, according to new figures from RAJAR.RAJAR reveals that listening to the radio via DTV has risen by 42% over the past year, while the internet has… Continue reading Digital Radio Sees Surge In Listening

Internet advertising revenues in the US reached a total of $3.1 billion in the third quarter of 2005, marking the highest quarter on record reported and showing quarterly online adspend to have surpassed $3 billion for the first time. The figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) represent a 33.9% increase over… Continue reading US Online Adspend Surpasses $3 Billion In Q3 2005

Online advertising experienced a surge in popularity during October, with a new report from Nielsen//NetRatings finding that online advertisers enjoyed 124.5 billion display impressions, up from 110.2 billion in September. Financial service providers were found to account for the largest share of the market at 21%, up from 19% this time last year, while telecoms… Continue reading Online Advertising Continues To Surge