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Outdoor advertising specialist, Maiden Group, has announced a rise of 4.5% in turnover to £92.1 million, up from £88.1 million in 2003, reflecting the slower growth of the billboard advertising sector.The Group’s trading statement for 2004 showed pre-tax profit before goodwill to have improved by 33% to £7 million, compared with £5.3 million in 2003… Continue reading Maiden Sees Turnover Rise By 4.5%

The growth in popularity of Freeview shows no sign of slowing, with new research and forecasts from Continental Research predicting that the service will be in use by 6.1 million of the nation’s homes by the end of the year.The company’s Digital TV Report for spring 2005 predicts that Freeview will continue to close the… Continue reading Freeview Set To Reach 6 Million Homes By Year End

The battle for London Underground’s £1.2 billion advertising contract is between ten key players, reports this morning suggest, with the incumbent Viacom Outdoor going head to head with rival outdoor advertising heavyweights Clear Channel and JC Decaux.Others reportedly bidding for the contract include SMG’s Primesight, Spanish advertising group, Cemusa, KBH Transport Media, Media Initiatives Group,… Continue reading Ten Firms To Contest Underground Ad Contract

More than seven times more text messages were sent on Valentine’s Day than cards this year, with 92 million texts sent compared to 12 million cards, according to new figures released by the Mobile Data Association (MDA).Text messaging performed strongly during February 2005, with 2.19 billion person to person text messages being sent across the… Continue reading Texts Outweigh Cards On Valentine’s Day

Ofcom’s latest Digital Television Update, published today, reports that digital television penetration reached 59.4% in the fourth quarter of last year, stopping just short of 60% and representing an increase of 3.5% points on the previous quarter.Ofcom also found that, by 31 December 2004, BSkyB had added 177,000 subscribers, bringing its total number of UK… Continue reading Digital TV Penetration Closes On 60% In Q4 2004

Viacom Outdoor is to introduce digital escalator posters on the London Underground network, representing a true media first and enabling advertisers to run dynamic and engaging campaigns with many features simply unavailable using current advertising techniques.The Digital Escalator Panels (DEPs) will initially undergo trials on either side of the escalators at Tottenham Court Road Tube… Continue reading Viacom To Install Digital Posters On Tube

Magazine and radio group, Emap, has announced that it expects full-year results to be in line with its expectations, predicting a 1% increase in like for like revenues for the year ending 31 March 2005. In a statement to the City this morning, the company forecast group revenues to rise by 2%, and is looking… Continue reading Emap Reveal Positive Trading Statement

The Wireless Group (TWG), has announced a year on year rise of over 50% in adjusted operating profits for 2004, showing revenue for the first quarter of 2005 to be up 9.9% on the same period last year. Total turnover for the Group was £39.7 million, up 22% from £32.6 million in 2003, while like… Continue reading TWG Enjoys Rise of Over 50% In Operating Profits For 2004

Digital television penetration has reached almost 60% of UK households, with Ofcom revealing that in quarter four of last year, 59.4% of homes received digital television, an increase of 3.5% from 55.9% at 30 September 2004. Ofcom’s Digital Television Update for the fourth quarter of 2004 reveals that, by 31 December 2004, the total number… Continue reading Digital Penetration Reaches Almost 60% Of UK Homes

Mobile phones are the gadgets most likely to be traded in, with 63% of respondents claiming they frequently upgrade them, according to results from a study by market research firm, GMI. In a survey of 20,000 consumers in 20 countries, GIM found that the vast majority of people upgraded their phones on a regular basis.… Continue reading Mobile Phones Frequently Traded In