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Over 22 million American adults have iPods or MP3 players, with internet users four times more likely than non-internet users to own one of these music devices, according to a report by the Pew Internet & American Life Project. The research summary by Lee Rainie reports that 15% of internet users have iPods or MP3… Continue reading Internet Users More Likely To Own Music Players

Five has announced the appointment of Jane Scott as the channels’ new director of marketing, poaching her from the BBC to drive the channel forward as it continues to expand.Scott is currently the BBC’s controller of TV Marketing, but will be joining Five in the Spring and become a member of the channel’s executive board.Commenting… Continue reading Five Poaches BBC’s Controller Of Marketing

IPC’s flagship women’s weekly, Now, has joined forces with online fashion retailer ASOS to run a co-operative marketing campaign throughout the coming year, including discounts at ASOS.com for readers, as well as branded celebrity clothing features in the magazine.The deal will see Now readers will receive an exclusive 20% discount in March when they shop… Continue reading Now Launches Joint Branding Exercise With ASOS

Kelvin Mackenzie’s talkSPORT is under investigation from media watchdog Ofcom after a listener complained about a comment made by one of the presenters during an analysis of a football match between Manchester City and Norwich City.During the match discussion in talkSPORT’s Evening Kick-Off, one of the presenters made an inappropriate comment on the performance of… Continue reading TalkSPORT Has Wrist Slapped By Ofcom

The Manchester Evening News (MEN) announced today the launch of a Lite version of the paper, which will be distributed free in the city centre from March 21.The free version of the MEN, owned by the Guardian Media Group, will be aimed at commuters who typically do not buy a newspaper as they leave Manchester… Continue reading Manchester Evening News To Launch Lite Edition

Advertisers will soon be able to target taxi passengers with high-impact multimedia campaigns, thanks to new technology from taxi advertising specialists, Cabvision.Cabvision claims to be the first media owner to offer “broadcast style” in-cab TV, delivered via DAB technology, to provide up-to-date content to a network of TV screens installed in some the capital’s black… Continue reading Cabvision Drives Multimedia Advertising On The Move

The Sunday Times is launching its entertainment guide, The Month, on DVD on March 20, hoping to boost circulation figures and attract a “young and entertainment savvy audience.”The new promotion is cashing in on the rise of DVD households and follows the success of The Sunday Times’ previous innovation of being the first paper to… Continue reading Sunday Times Launches The Month On DVD

hellomagazine.com, the online extension to HELLO! magazine, has launched two exclusive new mobile services to help further its brand.SMS celebrity news and Java celebrity news will allow subscribers to receive a message containing the latest four headlines from hellomagazine.com each weekday. Java service users will be able to download daily updates of photos and stories… Continue reading hellomagazine.com Launches Mobile Services

Global holdings group, Interpublic Group has announced plans to defend its General Motors (GM) account, a day after the company’s stock price dropped dramatically after reports that GM would put its media buying account up for review. A statement released by Interpublic said: “We firmly believe that we can mount a successful defence, as we… Continue reading Interpublic To Defend General Motors Account

Consumer online adspend in the US grew to $1.8 billion in 2004, a 14% increase on 2003, driven largely by growth in the entertainment/lifestyles industry, according to a report from the Online Publishers Association (OPA). The OPA’s “2004 Paid Online Content US Market Spending Report”, conducted in partnership with comScore Networks, found that online advertising… Continue reading Consumer Online Adspend Tops $1.8 Billion In 2004