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Customer magazines can stimulate a substantial 8% increase in average sales uplift, due to the strong connection and brand loyalty experienced by readers, according to new research from the Association of Publishing Agencies (APA).The APA Advantage Study, conducted by Millward Brown, found that customer titles engage readers, leading to stronger brand relationships and resulting in… Continue reading Customer Magazines Create Strong Brand Loyalty

Five performed admirably throughout February, seeing its revenues rise by 25.5% year on year to top £23.5 million, helped in part by the recent line up of ratings-winners and movie premieres screened by the broadcaster.Amongst the shows behind Five’s success in February was American sitcom and Friends spin-off, Joey. The series broke Five’s non-film and… Continue reading Television Market Round-Up – February 2005

EDF Energy will sponsor the 151st Annual Oxford and Cambridge Boat Race on Easter Sunday, aired for the first time on ITV, after the broadcaster won the exclusive broadcast rights from the BBC for last year.The deal with EFD Energy includes sponsorship of two programmes, a one-hour factual documentary on Saturday 26 March and coverage… Continue reading EDF Energy To Sponsor Boat Race On ITV

Advertising revenues for the Daily Mail and The Mail on Sunday are up by almost a quarter in the first three months of 2005, fuelled by an increase in colour and pagination. According to Daily Mail and General Trust’s (DMGT) trading update, ahead of its half-year end on 3 April, 2005 has seen a marked… Continue reading Colour Fuels Increase In Advertising Revenues For DMGT

Capital Radio and GWR Group have given separate trading statements for the first quarter of 2005 revealing that the merged group expects to maintain Capital Radio’s current dividend levels and that it will seek to grow its dividend cover over time. In an update on the merger, proposed for May 9, Capital and GWR said;… Continue reading Update On Capital And GWR Merger

Advertising expenditure in the UK rose by 5.4% to £18.4 billion in 2004, representing the biggest increase for four years, according to the latest figures released by the Advertising Association (AA), researched and complied on its behalf by the World Advertising Research Centre (WARC). Press advertising accounted for the largest share of total adspend in… Continue reading UK Adspend Exceeds Expectations For 2004

class=”article”>Millions of consumers use ATMs every day in Britain, usually withdrawing cash in preparation for making a purchase. Jack Vincent, media sales director of cash point advertising specialists, ATM:ad, explains how the insertion of advertising messages into the familiar cash point system can yield high recall rates and accountability for advertisers….A full-motion video advert for… Continue reading NewsLine Column: Cashing In On ATM Advertising

Newspaper advertising can attract up to seven times more attention than television commercials, according to new research undertaken for News International by Robert Heath, visiting professor at Copenhagen Business School and research associate at University of Bath School for Management. Heath’s research analysed movement of the eye in natural viewing and reading situations, with faster… Continue reading Newspaper Adverts Attract Seven Times More Attention Than TV Commercials

Five performed admirably throughout February, seeing its revenues rise by 25.5% year on year to top £23.5 million, helped in part by the recent line up of ratings-winners and movie premieres screened by the broadcaster.Amongst the shows behind Five’s success in February was American sitcom and Friends spin-off, Joey. The series broke Five’s non-film and… Continue reading Television Market Round-Up – February 2005

The BBC has announced the details of the second wave of job cuts to hit the Corporation, first announced last week, with the number of redundancies rising to 2,050, representing a 13% reduction in headcount across the broadcaster’s content and output divisions.The cuts will generate £221 million a year across the BBC’s output departments by… Continue reading BBC Redundancies Grow As Thompson Seeks Savings