The Advertising Standards Authority (ASA) has held up nearly 300 complaints against the flurry of irritating ringtone advertisements created by mobile content firm, Jamster, issuing the company with a pre-watershed ban on all its advertising to counter their appeal to young viewers.The ads, featuring animated characters Crazy Frog, Nessie the Dragon and Sweetie the Chick… Continue reading ASA Dishes Out Pre-Watershed Ban On Crazy Frog
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The nation’s terrestrial television broadcasters saw mixed performances during August, with both the BBC and ITV suffering decreases in viewing share year on year, while Channel 4 and Five managed to increase their totals in the face of an otherwise depressed terrestrial landscape.All ViewingAmongst the nation’s terrestrial stations, Channel 4 saw the largest increase in… Continue reading Television Viewing Round-Up – August 2005
ITV has this morning unveiled a new top team and management structure in order to “position itself for growth in the digital age” and focus more closely on the needs of viewers and advertisers.The new management structure will see Mick Desmond, chief executive of ITV Broadcasting, part company with the business just weeks after sales… Continue reading Desmond To Leave ITV In Management Overhaul
ITV has announced the programming lineup for its new male orientated channel ITV4, with a mix of American series, films and sports coverage promising to entice viewers.The new channel, which launches on 1 November across all digital platforms, will be on air between 6pm and 6am, screening amongst other things a remake of detective series… Continue reading ITV4 Lifts Lid On Launch Programmes
New statistics from market intelligence firm Juniper Research predict worldwide mobile television revenues to increase rapidly before the end of the decade, peaking at $7.6 billion in 2010, up from an estimated $136 million this year. The explosive rise is expected with the development of new mobile TV services around the world, based on the… Continue reading Mobile TV Set For Massive Revenue Growth
Media giant Aegis has revealed details of a takeover bid from an as yet unnamed firm, valuing the company at around £1.57 billion. In a statement this morning the company’s Board confirmed speculation over the bid, but stated that the approach had been “preliminary in nature” and that “there can be no certainty that an… Continue reading Aegis Confirms Takeover Bid As Publicis Rumours Fly
Media and communications group, Aegis has announced plans to purchase an initial 52% equity stake in Russian media company, Komandarm, trading under the name Vizeum Russia, with the agreement allowing Aegis to acquire the outstanding equity by 2009. The purchase price for 100% of the equity will be comprised of an initial consideration and a… Continue reading Aegis Extends Reach In Russian Media Market
The North American mobile phone market is getting close to saturation, with a 70% to 80% penetration rate, according to US analyst eMarketer. Mobile phone service revenue has tripled since 1998, roughly keeping pace with growth in the subscriber population, with average monthly bills increasing at a similar pace. Despite the strong subscriber base, mobile… Continue reading US Mobile Phone Base Close To Saturation
Online sales in the US are forecast to reach $329 billion in 2010, up from $172 billion this year and accounting for 13% of total US retail, according to new research from Forrester Research. Travel is predicted to remain the largest online retail category, rising to $119 billion in 2010, up from $63 billion in… Continue reading US Online Sales To Hit $329 Billion In 2010
Internet access in the UK is continuing to increase, with Continental Research’s Internet Report Autumn 2005 showing the medium to be in good health. According to Continental, the number of homes with internet access has risen by 6% in the last year, with 1.5 million new homes coming online, taking the total of users in… Continue reading UK Internet Adoption Continues In Strength
