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US adults who go online most frequently watch more television and read more newspapers, compared to their non-internet-using counterparts, disproving traditional industry opinion that the internet would cut into the time consumers spend with television and print media. According to a recent Carat Insight analysis of data from Mediamark Research Inc and Multimedia Scan, adults… Continue reading Frequent Internet Users Consume More Multi-Media

US personal video recorder (PVR) manufactuer, TiVo, has signed an eight-year deal with major cable operator, Comcast Corp, to supply customised PVRs to its subscribers. Comcast has 21.5 million subscribers and expects to begin marketing a TiVo branded PVR in mid 2006. The PVR software will be adapted to operate on Comcast’s existing platform enabling… Continue reading TiVo Continues To Dominate US PVR Market

Online advertisers must pay more attention to behavioural marketing and paid search in order to produce stronger and more targeted advertising campaigns, according to eMarketer’s new Targeting Online Customers: Advertising Techniques and Trends report. A massive 84% of US advertising professionals told the American Advertising Federation last November that what makes the internet different from… Continue reading Online Advertisers Must Provide More Targeted Campaigns

BBC TWO has unveiled its spring schedule, hoping to tempt viewers with a season of comedy, headed by the much-anticipated Extras, created by The Office star, Ricky Gervais.Roly Keating, controller of BBC TWO, announced the new programme line up, stating: “This spring, we’ll be turning up the temperature on BBC TWO with some great new… Continue reading BBC Banks On Comedy For Spring Schedule

Five has announced the appointment of Jane Scott as the channels’ new director of marketing, poaching her from the BBC to drive the channel forward as it continues to expand.Scott is currently the BBC’s controller of TV Marketing, but will be joining Five in the Spring and become a member of the channel’s executive board.Commenting… Continue reading Five Poaches BBC’s Controller Of Marketing

IPC’s flagship women’s weekly, Now, has joined forces with online fashion retailer ASOS to run a co-operative marketing campaign throughout the coming year, including discounts at ASOS.com for readers, as well as branded celebrity clothing features in the magazine.The deal will see Now readers will receive an exclusive 20% discount in March when they shop… Continue reading Now Launches Joint Branding Exercise With ASOS

The BBC has announced a digital drop-in day for the public to answer any questions they may have about the impending digital switchover planned for 2008 onwards.BBC Birmingham’s Public Space will open its doors to the public on Friday 1st April between 10pm and 3pm to answer any questions people may have about the digital… Continue reading BBC To Allay Switchover Fears With Open Days

Student TV network, SUBtv, has been appointed by Sony BMG to promote the new greatest hits album by long-running dance music outfit Faithless, celebrating the band’s 10 year career through a unique content-based sponsorship package.The Forever Faithless Artist Week will comprise exclusive coverage and an on screen SMS-based competition, and which will be promoted to… Continue reading SUBtv Signed For Faithless Music Promotion

Chancellor of the Exchequer, Gordon Brown, stood up at 12:32pm to reveal his tax and spending plans for the next year. Key points of the 2005 Budget are as follows…The Chancellor stated that Britain was enjoying its longest period of sustained economic growth since 1701.Inflation is 1.6%, expected to rise to 1.75% this year and… Continue reading Budget 2005 Coverage – The Chancellor’s Speech Live

Independent News & Media Plc has experienced robust growth across all of its sectors resulting in a 22.8% increase in operating profit to a record €285.7 million, up from €232.6 million in 2003, driven by strong advertising and circulation growth.According to the company’s preliminary results for 2004 profit before tax rose by an impressive 55%… Continue reading Independent News & Media Reports Rise In Profit