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Indie rock station Xfm has been awarded the coveted Manchester FM radio licence, marking the station’s first permanent regional FM expansion outside of the capital.Industry regulator, Ofcom, confirmed the win for the GCap Media-station, following a closely fought battle with applications from several of the nation’s largest radio operators.Xfm carried out a trial broadcast within… Continue reading Xfm Scoops Close Fought Manchester FM Licence

Advertisers and marketers are lacking confidence in measuring their web marketing, according to a new study by WebTrends with only 5% of those surveyed claiming they were “very confident” in the measured effects of their web marketing.WebTrends’ study, shows that a massive 39% have “no idea” what method their website is currently using to identify… Continue reading Advertisers Lack Confidence In Web Measurement

The Committee of Advertising Practice (CAP), responsible for the UK advertising codes, has published new rules and guidance for alcohol advertising, seeking to address public concerns over the promotion of under-age and irresponsible drinking.The guidelines follow a public consultation and are published by the Broadcast Committee of Advertising Practice (BCAP). The new television advertising rules… Continue reading New Ad Guidelines To Clamp Down On Teen Drinking

Kelvin MacKenzie has revealed a desire to buy Chrysalis-owned LBC radio, if the group were willing to sell. According to a report in this morning’s MediaGuardian, MacKenzie said that he was “very interested in radio, and very, very interested in speech radio, ” adding: “LBC is not for sale, but if it were I would… Continue reading MacKenzie Admits Interest In LBC Radio

Advertisers and marketers are lacking confidence in measuring their web marketing according to a new study by WebTrends, with only 5% of those surveyed claiming they were “very confident” in the measured effects of their web marketing. WebTrends’ study, shows that a massive 39% have “no idea” what method their website is currently using to… Continue reading Advertisers Lack Confidence In Measuring Web Marketing

The number of personal video recorders (PVRs) in the US are predicted to reach 32 million by 2010, with 7.4 million PVRs users forecast for the end of the first quarter of 2005, according to Interpublic Group’s Magna Global USA. The media company is uncertain whether the uptake of these devices will remain enthusiast-orientated, of… Continue reading PVRs To Reach 32 Million By 2010

Mobile television is coming into a realm of its own, with research experts and mobile service providers predicting that the new technology will increase its penetration rate over the next few years. A report last month by research company Frost & Sullivan forecast the mobile phone arena to receive substantial investment from service providers, predicting… Continue reading Industry Increases Investment In Mobile Phone Content

Speech radio listeners recall more advertising, according to new research published by Chrysalis Radio and NOP, with the medium more involving and attention grabbing than music radio. The study found speech radio to be more attention grabbing than music radio, with listeners 19% more likely to pay attention to advertising than on music stations. Other… Continue reading Speech Radio Listeners Recall More Advertising Than Music

Capital FM’s managing director, Keith Pringle, has announced that Nik Goodman will be taking up the senior position of programme director for GCap Media’s flagship brand, 95.8 Capital FM.The position will see Goodman leading a strong programming team at Capital FM, primarily taking responsibility for the on-air output. This involves generating and creating programme and… Continue reading Capital FM Splits Top Management Role

BPA Worldwide and MediaTel.co.uk today announced that circulation and audience data for BPA’s U.K. and European members will be available to MediaTel.co.uk subscribers, starting with the June 2005 reporting period.“The inclusion of BPA headline data on MediaTel.co.uk will help major advertisers and agencies across the U.K. gain access to circulation and audience data for some… Continue reading BPA Worldwide Circulation And Audience Data Soon To Be Available On MediaTel.co.uk